Area Sales Manager

Godfrey Phillips India Ltd; Bhopal; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Godfrey Phillips India Ltd. seeks a Sales & Distribution Manager to strengthen coverage via distributors and frontline salesforce in the Bhopal region.

The role focuses on stock rotation, distributor recruitment, and channel activation across Dealer, Hawker, and Modern Trade networks. You will lead field teams, collect market feedback, train sales personnel, and drive visibility through merchandising and field activities in a tobacco/FMCG context.

Qualifications

• MBA in Marketing & Sales is required.
• 5-8 years of experience in Sales & Distribution Management, preferably in Tobacco/FMCG.

Responsibilities

• Ensure S&D coverage via distributors and frontline salesforce and ensure stock rotation at WD end.
• Appoint Wholesale Distributors using market/financial know-how and set distributor norms for secondary sales.
• Activate Dealer Channel and private Salesman/Hawkers channels.
• Manage Key Accounts and Modern Trade outlets as assigned.
• Ensure visibility through merchandising displays and ongoing field activities.
• Collect market and competition feedback for strategic planning and reporting to Head Office.
• Develop and train the company and distributor sales teams periodically.
• Motivate distributors to increase sales and maintain healthy relations.
• Coordinate field activities and implement marketing strategies from Head Office.

Skills

Team leadership

Stakeholder collaboration

Analytical thinking

Strategic thinking

Market & industry awareness

Technology savviness

Education

MBA in Marketing & Sales

Job description

Key Role & Responsibilities:

• To ensure proper S & D coverage of the assigned area via distributors and frontline salesforce and assistant manager and to ensure the availability of fresh stock at the Wholesale Distributor’s (WD) end, for which the jobholder is required to ensure the rotation of stock after a defined period
• To Appoint Whole Sales Distributors using market and financial knowledge and establish Distributor norms to enable secondary sales(Beats, Coverage, Frequency, etc.)
• To activate Dealer Channel and private Salesman/Hawkers channels
• To manage Key Accounts and Modern Trade outlets, as assigned
• To ensure visibility through proper display of merchandising material and through continuous field activities.
• To collect market feedback and competition feedback for better operational strategy and for Head office information by compilation of data from frontline salesforce, channel partners, and via surveys conducted in the Market
• To continuously develop Company’s sales team and the sales team of the distributor by providing and sharing information on the Company as well as competition & by Training them from time to time
• To continuously motivate the distributors to increase sales volume and increase sales, by maintaining healthy and working relations with them
• To organize and co-ordinate various field activities and direct implementation of marketing strategies developed by the Head office or Superiors

Critical Skills:

• Ability to motivate, influence & drive teams
• Ability to collaborate with key stakeholders (Internal & External)
• Analytical & Strategical thinking
• Staying updated on industry trends, market competition, and innovation
• Should be technology savvy

Qualifications & Experiences:

• MBA in Marketing & Sales
• 5 - 8 Years of experience of Sales & Distribution Management, preferably in Tobacco/ FMCG industry

AGE:

• Maximum age limit is 35 Years