Area Sales Manager

Fresca Foods Pvt. Ltd.; Gorakhpur District; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Best IN THE Industries

Job summary

Fresca Foods Pvt. Ltd. in India seeks an Area Sales/Distribution Leader to drive coverage, distributor management, and sales execution across the territory. You will lead a team of ASOs and sales executives, align with the RSM and GM-Sales, and ensure timely training and brand calendar execution.

The role emphasizes traditional channels, distributor development, and achieving both primary and secondary targets with structured review cycles. Candidates should hold MBA/PGDM and have FMCG exposure.

Qualifications

• MBA/PGDM preferred with FMCG exposure.
• Proven experience in team leadership and territory management.
• Strong understanding of FMCG markets and distribution.

Responsibilities

• Execute town/area distributor and stockiest appointments.
• Achieve primary and secondary targets by territory and town.
• Set coverage, distribution and display objectives with sales officers.
• Establish PJPs and targets for sales staff.
• Appoint distributors and salesmen to meet objectives.
• Plan month/week/day objectives and reporting cadence.
• Conduct weekly/monthly reviews and report to RSM/GM-Sales.
• Coordinate marketing/brand activities per calendar.
• Implement market contact plans and track progress.
• Run training calendars and manage claims with RSM approval.
• Focus on traditional channels to build distribution and volumes.
• Report market developments and opportunities to supervisor.
• Maintain manpower budgets and fill vacancies with HR support.
• Address consumer/trade issues promptly to maintain hygiene.
• Hold biannual distributor meetings to review progress.

Skills

Leadership

Communication

Strategic Sales Planning

Adaptability

Building relationships

Negotiation

Analytical thinking

Customer relationship management

Education

MBA/PGDM

UG degree

Job description

Role & Responsibilities

Job Description

DEPARTMENT: Beverage Sales

REPORTING:-
FUNCTIONAL : RSM
ADMINISTRATIVE : RSM

REPORTEES:-
DIRECT: Area Sales Officers / Area sales executive

KEY SKILS:

Leadership, Communication, Strategic Sales Planning, Adaptability and resilience, Building relationships, Negotiation, Analytical and problem-solving, Customer relationship management

CO-ORDINATES WITH: DISTRIBUTORS, SUPER STOCKIEST.

JOB PURPOSE: Execute coverage and distribution plans for his territory. Drive execution of the sales and distribution calendar and agenda daily, weekly, monthly

Responsibilities:

1. 1. Appointment of town wise/area wise distributors / stockiest / super stockiest.
2. 2. Achievement Primary and Secondary Targets town wise and market wise as per the PJPs of all Sales Officer
3. 3. Under the guidance of RSM - establish coverage, distribution and display objectives for all the sales officers - distributor wise
4. 4. Establish PJPs for all the sales officers
5. 5. Establish primary and secondary targets - town wise and market wise as per the PJPs of all sales officers
6. 6. Appoint all the agreed number of distributors and distributor salesmen to achieve sales, coverage and distribution objectives. Refer to induction manual for the profile of distributors to be appointed
7. 7. Break their objectives - month wise, weekly and day wise and strictly follow the system of reporting accordingly
8. 8. Conduct review meetings on weekly and monthly basis and review the efficiency
   of your SOs and report to RSM
9. 9. Co-ordinate with RSM and execute all the marketing and brand activities as per the agreed calendar in your territory
10. 10. Execute all market contact plans as agreed with the RSM and report periodically to the RSM/ GM-Sales
11. 11. Implement the agreed training calendar in your region
12. 12. Ensure that your team raises self and their distributor claims on time and you approve the same on time and forward them for authorization to your RSM
13. 13. Have a clear focus on Traditional Channels. to build Distribution, Visibility and volumes
14. 14. Regularly up-date your immediate supervisor on all market developments and opportunities
15. 15. Ensure that you maintain the budgeted manpower in your territory across the year
16. 16. Fill-up all the vacancies in your territory on time with the help of your RSM / GM-Sales and personnel department
17. 17. Attend to all issues whether it is a consumer complaints or trade related ones without any delay to maintain healthy hygiene in your territory
18. 18.. Conduct once in six-month distributor meeting to review business progress and build relationship
    

Preferred candidate profile

Education:(UG - Any Graduate - Any Specialization) AND (PG - MBA/PGDM)

KNOWLEDGE IN DEPTH:

• Team Management
• Strong understanding of FMCG Markets

Perks and benefits

• Best IN THE Industries

Best IN THE Industries