Area Sales Manager

Godfrey Phillips India Ltd.; India; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Godfrey Phillips India Ltd. is seeking a Sales & Distribution Manager to drive coverage through distributors and frontline sales teams, ensuring stock availability and timely rotation.

The role includes appointing wholesale distributors and setting norms for secondary sales to boost volume. You will activate dealer and private channels, manage key accounts and modern trade, and lead field activities with merchandising visibility while gathering market feedback for strategy under Head Office

Qualifications

• MBA in Marketing & Sales.
• 5-8 years of experience in Sales & Distribution Management, preferably in Tobacco/FMCG.

Responsibilities

• Ensure S&D coverage of assigned area via distributors and frontline salesforce and assistant manager; ensure freshness of stock at WD end and rotation of stock.
• Appoint Wholesale Distributors using market/financial knowledge and set Distributor norms for secondary sales (Beats, Coverage, Frequency).
• Activate Dealer Channel and private Salesman/Hawkers channels.
• Manage Key Accounts and Modern Trade outlets as assigned.
• Ensure visibility through merchandising displays and ongoing field activities.
• Collect market and competition feedback for operational strategy and Head office reporting via frontline salesforce, channel partners, and surveys.
• Develop Company's sales team and distributor teams by sharing information and training periodically.
• Motivate distributors to increase sales and maintain healthy relations.
• Organize and coordinate field activities and implement marketing strategies from Head office.

Skills

Motivate & drive teams

Collaborate with stakeholders

Analytical thinking

Strategic thinking

Technology savvy

Education

MBA in Marketing & Sales

Job description

Key Role & Responsibilities:

• To ensure proper S & D coverage of the assigned area via distributors and frontline salesforce and assistant manager and to ensure the availability of fresh stock at the Wholesale Distributor's (WD) end, for which the jobholder is required to ensure the rotation of stock after a defined period
• To Appoint Whole Sales Distributors using market and financial knowledge and establish Distributor norms to enable secondary sales(Beats, Coverage, Frequency, etc.)
• To activate Dealer Channel and private Salesman/Hawkers channels
• To manage Key Accounts and Modern Trade outlets, as assigned
• To ensure visibility through proper display of merchandising material and through continuous field activities.
• To collect market feedback and competition feedback for better operational strategy and for Head office information by compilation of data from frontline salesforce, channel partners, and via surveys conducted in the Market
• To continuously develop Company's sales team and the sales team of the distributor by providing and sharing information on the Company as well as competition & by Training them from time to time
• To continuously motivate the distributors to increase sales volume and increase sales, by maintaining healthy and working relations with them
• To organize and co-ordinate various field activities and direct implementation of marketing strategies developed by the Head office or Superiors

Critical Skills:

• Ability to motivate, influence & drive teams
• Ability to collaborate with key stakeholders (Internal & External)
• Analytical & Strategical thinking
• Staying updated on industry trends, market competition, and innovation
• Should be technology savvy

Qualifications & Experiences:

• MBA in Marketing & Sales
• 5 - 8 Years of experience of Sales & Distribution Management, preferably in Tobacco/ FMCG industry

AGE:

• Maximum age limit is 35 Years