Area Sales Manager

Fresca Foods Pvt. Ltd.; Dehradun; On-site; INR 450,000 - 900,000; Full time

Benefits offered by this job

Best IN THE Industries

Job summary

Fresca Foods Pvt. Ltd. in Dehradun seeks a dynamic Area Sales Manager to drive beverage distribution and field coverage. You will execute town-wise distributor plans, lead the sales team and coordinate with RSM to achieve monthly targets.

The role focuses on traditional channels, market development and building relationships with distributors. MBA candidates preferred; strong leadership and negotiation skills are essential.

Qualifications

• UG graduation in any discipline with MBA/PGDM preferred.
• MBA/PGDM strongly preferred for strategic sales leadership.
• Experience in FMCG or consumer sales is advantageous.

Responsibilities

• Appoint town-wise distributors and stockists to expand reach.
• Achieve primary and secondary targets by town and market.
• Set coverage and display objectives for sales officers with RSM guidance.
• Establish PJPs (personal job plans) for sales officers.
• Create month-, week- and day-wise targets to drive results.
• Appoint distributors and DSRs to meet sales objectives per induction manual.
• Break objectives by month/week/day and enforce reporting.
• Conduct weekly and monthly performance reviews of SOs.
• Coordinate with RSM to execute marketing and brand activities.
• Execute market contact plans and report to RSM/GM-Sales.
• Implement the training calendar for the region.
• Ensure timely distributor and staff claims with approvals.
• Focus on Traditional Channels to build distribution and volumes.
• Provide regular market updates to supervisor on developments.
• Maintain budgeted manpower and fill vacancies promptly.
• Address consumer/trade issues promptly to maintain hygiene.
• Conduct distributor meetings semi-annually to review progress.

Skills

Leadership

Communication

Strategic Sales Planning

Adaptability

Resilience

Relationship Building

Negotiation

Analytical Skills

CRM

Team Coordination

Education

UG Degree

MBA/PGDM

Job description

Role & Responsibilities

Job Description

DEPARTMENT: Beverage Sales

REPORTING:-
FUNCTIONAL : RSM
ADMINISTRATIVE : RSM

REPORTEES:-
DIRECT: Area Sales Officers / Area sales executive

KEY SKILS:

Leadership, Communication, Strategic Sales Planning, Adaptability and resilience, Building relationships, Negotiation, Analytical and problem-solving, Customer relationship management

CO-ORDINATES WITH: DISTRIBUTORS, SUPER STOCKIEST.

JOB PURPOSE: Execute coverage and distribution plans for his territory. Drive execution of the sales and distribution calendar and agenda daily, weekly, monthly

Responsibilities:

1. 1. Appointment of town wise/area wise distributors / stockiest / super stockiest.
2. 2. Achievement Primary and Secondary Targets town wise and market wise as per the PJPs of all Sales Officer
3. 3. Under the guidance of RSM - establish coverage, distribution and display objectives for all the sales officers - distributor wise
4. 4. Establish PJPs for all the sales officers
5. 5. Establish primary and secondary targets - town wise and market wise as per the PJPs of all sales officers
6. 6. Appoint all the agreed number of distributors and distributor salesmen to achieve sales, coverage and distribution objectives. Refer to induction manual for the profile of distributors to be appointed
7. 7. Break their objectives - month wise, weekly and day wise and strictly follow the system of reporting accordingly
8. 8. Conduct review meetings on weekly and monthly basis and review the efficiency
   of your SOs and report to RSM
9. 9. Co-ordinate with RSM and execute all the marketing and brand activities as per the agreed calendar in your territory
10. 10. Execute all market contact plans as agreed with the RSM and report periodically to the RSM/ GM-Sales
11. 11. Implement the agreed training calendar in your region
12. 12. Ensure that your team raises self and their distributor claims on time and you approve the same on time and forward them for authorization to your RSM
13. 13. Have a clear focus on Traditional Channels. to build Distribution, Visibility and volumes
14. 14. Regularly up-date your immediate supervisor on all market developments and opportunities
15. 15. Ensure that you maintain the budgeted manpower in your territory across the year
16. 16. Fill-up all the vacancies in your territory on time with the help of your RSM / GM-Sales and personnel department
17. 17. Attend to all issues whether it is a consumer complaints or trade related ones without any delay to maintain healthy hygiene in your territory
18. 18.. Conduct once in six-month distributor meeting to review business progress and build relationship
    

Preferred candidate profile

Education:(UG - Any Graduate - Any Specialization) AND (PG - MBA/PGDM)

KNOWLEDGE IN DEPTH:

• Team Management
• Strong understanding of FMCG Markets

Perks and benefits

• Best IN THE Industries

Best IN THE Industries