Area Sales Manager

Coffee Day Beverages; Bengaluru; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Coffee Day Beverages in Bengaluru is seeking a Regional Sales Manager to drive sales across B2B, SME, Institutional and Retail segments in the region.

You will develop distributor networks, lead a high-performance team, forecast budgets and monitor ROI, ensuring alignment with company objectives.

The role requires 5+ years of channel sales experience, strong communication and market insight, and ability to translate strategy into action.

Qualifications

• 5+ years of experience.
• Handled Institutional/Government/Retail / Corporate sales.
• Experience in distributor and channel sales management.

Responsibilities

• Sales and targets in the region.
• Handle all segments of sales: B2B, SME, Institutional, Retail.
• Sales forecasting and budgeting.
• Monitoring sales outflow.
• Maximize ROI of the region.
• Distribution and channel management.
• Liaison for closure of key accounts.
• Review business performance against budget.

Skills

Communication & influence

P&L understanding

Strategic analytics

Team leadership

Market trend knowledge

Job description

Research has proved that providing employees with fresh coffee and tea increases productivity in any office. A vending machine, which dispenses fresh coffee at the touch of a button, thus becomes an absolute necessity.

Recognizing the huge potential, Coffee Day Beverages embarked on a dynamic journey to become the largest ‘fresh milk - roasted coffee beans’ vending chain with a distinct brand identity of its own. Today, we have become the largest player in the segment with over 44,000 installations across the country. And, we continue to grow! We have made freshness an integral part of the vending machine proposition. The best ingredients are used and strict quality checks are performed to ensure consistent quality of the coffee beans. This enables us to deliver the satisfaction of a freshly brewed cup of beverage. Our reach extends across the length and breadth of the country.

Locations including airport lounges, railway stations, road transport hubs, petrol stations, malls, corporate, offices, schools, colleges, hospitals, restaurants and hotels.

Reporting:

KRA:

• Translating company’s objectives in the Area/Region
• Ensure Account Development with company’s operational procedures
• Lead, motivate & develop team to maximize profits
• Sustain and increase revenue inflow

Knowledge, Skills & Abilities:

• Excellent communication & influencing skill
• Financial awareness & understanding of P&L
• Ability to strategize & analyze reports
• Leading, Building & developing high performance team
• Excellent knowledge of market trends

Qualifications:

Exposure:

• 5+ years of experience
• Handled Institutional/Government/Retail / Corporate sales
• Experience in distributor and channel sales management

Team management and Vendor Management

Duties & Responsibilities:

• Will be responsible for sales and targets in his area/ region.
• Handling all segments of sales, i.e., B2B sales, SME, Institutional, and Retail.
• Sales forecasting and Budgeting
• Monitoring of sales outflow
• Responsible for maximizing ROI of the region.
• Distribution and channel management
• Liaison for closure of key accounts.
• Reviewing business performance in line with budgetary control

Process and customer orientation:

• Develop marketing and promotion ideas to increase sales.
• Ensure smooth support functions and further integration with the sales team.
• Competitor analysis
• Distribution management.
• Statutory requirements
• Ensure the SOPs are followed throughout the region.

Integrity and strong on cost-saving orientation.