Area Sales Manager/ Manager

Coffee Day Beverages; Patna; On-site; INR 1,200,000 - 1,900,000; Full time

Job summary

Coffee Day Beverages seeks a General Manager/Regional Head to translate regional objectives into actionable plans, lead a high-performance team, and drive revenue across the region. The role covers B2B, SME, Institutional, and Retail segments with focus on ROI and SOP adherence.

Required MBA/PGDM in Marketing/Sales, 5+ years in Institutional/Government/Retail sales, and strong market-trend insight. Distributor and channel management experience preferred; location: Patna region, on-site role.

Qualifications

• Excellent communication & influencing skill.
• Financial awareness & understanding of P&L.
• Ability to strategize & analyze reports.
• Leading, building & developing high performance team.
• Excellent knowledge of market trends.

Responsibilities

• Sales and targets in the assigned area/region.
• Handling all segments of sales: B2B, SME, Institutional, Retail.
• Sales forecasting and budgeting.
• Monitoring sales outflow and ROI of the region.
• Distribution and channel management; liaison for key accounts.
• Develop marketing and promotion ideas to increase sales.
• Ensure SOPs are followed across the region.

Skills

Communication

Financial awareness

Strategy & analysis

Team leadership

Market knowledge

Education

MBA/PGDM – Marketing/Sales

Job description

About the Company:

Research has proved that providing employees with fresh coffee and tea increases productivity in any office. A vending machine, which dispenses fresh coffee at the touch of a button, thus becomes an absolute necessity.

Recognizing the huge potential, Coffee Day Beverages embarked on a dynamic journey to become the largest ‘fresh milk - roasted coffee beans’ vending chain with a distinct brand identity of its own. Today, we have become the largest player in the segment with over 44,000 installations across the country. And, we continue to grow! We have made freshness an integral part of the vending machine proposition. The best ingredients are used and strict quality checks are performed to ensure consistent quality of the coffee beans. This enables us to deliver the satisfaction of a freshly brewed cup of beverage. Our reach extends across the length and breadth of the country.

Locations including airport lounges, railway stations, road transport hubs, petrol stations, malls, corporate, offices, schools, colleges, hospitals, restaurants and hotels.

Reporting: General Manager/Regional Head

KRA:

1. Translating company’s objectives in the Area/Region
2. Ensure Account Development with company’s operational procedures
3. Lead, motivate & develop team to maximize profits
4. Sustain and increase revenue inflow

Knowledge, Skills & Abilities:

• Excellent communication & influencing skill
• Financial awareness & understanding of P&L
• Ability to strategize & analyze reports
• Leading, Building & developing high performance team
• Excellent knowledge of market trends

Qualifications:

• MBA/PGDM – Marketing/sales

Exposure:

• 5+ years of experience
• Handled Institutional/Government/Retail / Corporate sales
• Experience in distributor and channel sales management

Team management and Vendor Management

Duties & Responsibilities:

Financial:

• Will be responsible for sales and targets in his area/ region.
• Handling all segments of sales, i.e., B2B sales, SME, Institutional, and Retail.
• Sales forecasting and Budgeting
• Monitoring of sales outflow
• Responsible for maximizing ROI of the region.
• Distribution and channel management
• Liaison for closure of key accounts.
• Reviewing business performance in line with budgetary control

Process and customer orientation:

• Develop marketing and promotion ideas to increase sales.
• Ensure smooth support functions and further integration with the sales team.
• Competitor analysis
• Distribution management.
• Market Intelligence.
• Statutory requirements
• Ensure the SOPs are followed throughout the region.

Integrity and strong on cost-saving orientation.