Area Sales Executive

Purpos Planet (A part of Mcnroe ); New Delhi; On-site; INR 420,000 - 600,000; Full time

Job summary

Purpos Planet (A part of Mcnroe) in Delhi is seeking an Area Sales Executive to achieve sales targets, expand market coverage, manage distributors, and ensure excellent retail execution across all outlets in the territory.

The role focuses on driving primary and secondary sales, improving product visibility, appointing new distributors, monitoring stock and payments, and delivering timely DSR and market reports, with a 6‑day market week and a two‑wheeler required.

Qualifications

• Graduation in any stream.
• Must own a two-wheeler.
• Willing to work 6 days in market.
• Deep knowledge of Delhi retail markets.
• Experience in FMCG (Beauty & Personal care).
• Minimum 5 years of relevant experience.
• Young, agile, and eager to learn and grow.

Responsibilities

• Drive primary and secondary sales in the assigned territory.
• Identify and appoint new distributors and retail outlets.
• Monitor distributor stock levels and ensure replenishment.
• Resolve distributor concerns on orders, claims, payments.
• Submit DSR and market visit reports.
• Execute Go To Market strategy effectively.
• Expand distribution network to drive growth and monitor distributor finances.
• Efficient stock management at distributor points and handling C&FA.
• Evaluate territory and major outlets for sales growth.
• Demonstrate leadership and team handling capabilities.

Skills

Territory management

Leadership

Retail sales

Market expansion

Distributor management

Education

Graduation

Job description

Job Summary

The Area Sales Executive (ASE) is responsible for achieving sales targets, expanding market coverage, managing distributors, and ensuring excellent retail execution within the assigned territory. The role focuses on driving primary and secondary sales, increasing product visibility, strengthening distributor relationships, and ensuring the availability of company products across all retail outlets.

Key Responsibilities

• Drive primary and secondary sales in the assigned territory.
• Identify and appoint new distributors and retail outlets.
• Monitor distributor stock levels and ensure timely replenishment.
• Resolve distributor concerns related to orders, claims, and payments.
• Submit Daily Sales Reports (DSR) and market visit reports.
• Effective execution of Go To Market strategy.
• Distribution network expansion to drive sales growth and regular checking of distributors financial health and NOC on monthly basis.
• Efficient stock management at distributor points & handling C&FA.
• Evaluate and measure performance of territory, major towns, distributors and key outlets in terms of sales growth.
• Good knowledge of team handling and leadership quality.

Eligibility

• Graduation in any stream
• Should have own two-wheeler.
• Ready to work with 6 days in market.
• Deep knowledge of retail markets in Delhi.
• Candidate should have FMCG experience (Beauty & Personal care).
• Experience should be more than 5 years.
• Young and agile with hunger to learn & grow.