Area Sales Executive (ASE)

Omatlas Impex And Agency; Dadri, Ghaziabad District, Gurugram District; Hybrid; INR 350,000 - 550,000; Full time

Benefits offered by this job

Mobile reimbursement

Travel allowance

Sales incentives

Job summary

Omatlas Impex And Agency is seeking an Area Sales Executive (ASE) to drive primary and secondary sales forBungalow Beauty & PREPT across Ghaziabad, Noida and other Delhi-NCR locations. You will expand retail distribution, manage distributors, ensure in-store visibility and achieve monthly targets.

The role requires field sales excellence, strong negotiation and communication skills, and familiarity with local market networks.

Qualifications

• Graduate in any discipline; MBA preferred.
• Strong negotiation and communication skills.
• MS Excel proficiency and ability to generate reports.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets.
• Increase product availability and market penetration in the territory.
• Identify new retail opportunities and onboard premium stores, pharmacies, supermarkets and modern trade outlets.
• Increase numeric and weighted distribution.
• Regularly visit retailers to generate secondary sales and ensure stock availability.
• Develop strong relationships with retailers and distributors and resolve issues promptly.
• Ensure proper product placement, shelf visibility, and promotional activities.
• Monitor distributor inventory and stock movement; track primary and secondary sales performance.
• Coordinate with Beauty Advisors to maximize retail sales and conduct product knowledge training.
• Submit Daily Sales Reports, and prepare weekly/monthly sales analysis; maintain retailer visit records.
• Generate leads for new opportunities and build long-term partner relationships.

Skills

Negotiation

Communication

Education

MBA (preferred)

Graduate in any discipline

Tools

MS Excel

Job description

Job Description Area Sales Executive (ASE)

Position: Area Sales Executive (ASE)
Brand: Bungalow Beauty & PREPT
Reporting To: Regional Sales Manager / Zonal Sales Manager
Location 1: Ghaziabad & Noida (HQ Ghaziabad)
Location 2: Delhi / Faridabad / Gurgaon
Department: Sales

Job Purpose

The Area Sales Executive will be responsible for driving primary and secondary sales, expanding retail distribution, distributor management, strengthening retailer relationships, ensuring excellent in-store visibility and achieving monthly sales targets within the assigned territory.

Key Responsibilities

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets.
• Increase product availability and market penetration in the assigned territory.
• Identify new retail opportunities and onboard premium cosmetic stores, pharmacies, supermarkets and modern trade outlets.
• Increase numeric and weighted distribution.

Retail Management

• Regularly visit retailers to generate secondary sales.
• Ensure optimum stock availability and replenishment.
• Develop strong relationships with retailers and distributors.
• Resolve retailer and distributor issues promptly.

Merchandising & Visibility

• Ensure proper product placement and shelf visibility.
• Implement POSM, displays, shelf branding and promotional activities.
• Monitor competitor pricing, schemes and visibility.

Distributor Management

• Monitor distributor inventory and stock movement.
• Ensure timely order collection and payment follow-up.
• Track primary sales and secondary sales performance.
• Improve distributor productivity and coverage.

Beauty Advisor Coordination

• Coordinate with Beauty Advisors to maximize retail sales.
• Monitor BA attendance, productivity and outlet performance.
• Conduct product knowledge and selling skills training.

Reporting & MIS

• Submit Daily Sales Reports (DSR) and Daily Visit Reports (DVR).
• Prepare weekly and monthly sales analysis.
• Maintain records of retailer visits, orders, collections and market feedback.
• Share competitor activities and market intelligence.

Market Development

• Conduct retailer engagement activities.
• Execute promotional campaigns and product launches.
• Generate leads for new business opportunities.
• Build long-term relationships with key retail partners.

Preferred Candidate Profile

• Graduate in any discipline (MBA preferred).
• 25 years of experience in FMCG, Cosmetics, Beauty & Personal Care sales.
• Experience in distributor handling and retail sales.
• Strong negotiation and communication skills.
• Good understanding of the local market and retail network.
• Proficient in MS Excel and reporting.
• Two-wheeler and valid driving license preferred.

Preferred Industry Experience

• Cosmetics
• Beauty Tools & Accessories
• Personal Care
• Skincare
• FMCG
• Modern Trade
• General Trade

Compensation

• Competitive Fixed Salary
• Sales Incentives
• Travel Allowance
• Mobile Reimbursement
• Performance-Based Rewards