Area Sales Executive

Lattice MedTech Pvt Ltd; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Lattice MedTech Pvt Ltd in Mumbai invites an experienced Field Sales Executive with a strong Diagnostics background to drive sales of instruments, reagents, and consumables across the assigned territory.

You will build trusted relationships with labs, hospitals, clinics, and distributors, meet monthly and yearly targets, and lead product presentations, quotations, and negotiations from lead to order.

Qualifications

• Minimum 5 years of field sales/BD experience in diagnostics industry.
• Experience selling diagnostic instruments, reagents, or consumables preferred.
• Strong network with labs, hospitals, clinics, and distributors.
• Graduate degree in Life Sciences or related field preferred.
• Proven track record of achieving sales targets.
• Strong communication, presentation, and negotiation skills.
• Target-oriented with good market knowledge.

Responsibilities

• Drive sales of diagnostic instruments, reagents, consumables within assigned territory and meet targets.
• Develop and sustain relationships with labs, hospitals, clinics, and distributors.
• Generate new business via field visits, cold calling, referrals, and market mapping.
• Present and demonstrate products to customers and tailor solutions.
• Prepare quotations, negotiate terms, and close opportunities.
• Manage full sales cycle from lead gen to delivery and payment follow-up.
• Monitor market trends and report feedback to management.
• Represent the company at trade events and conferences.

Skills

Field Sales

Business Development

IVD products

Product demonstrations

Negotiation

Relationship management

Education

Bachelor's degree in Life Sciences or related field

Job description

We are looking for an experienced and target-oriented Field Sales Executive with a strong background in the Diagnostics industry. The role will be responsible for driving sales of diagnostic instruments, reagents, consumables, and related products, developing new business opportunities, and managing relationships with diagnostic laboratories, hospitals, clinics, and distributors across the assigned territory.

Key Responsibilities

• Drive sales of diagnostic instruments, reagents, consumables, and laboratory products across the assigned territory and achieve monthly and annual sales targets.
• Develop and maintain strong relationships with diagnostic laboratories, pathology centres, hospitals, clinics, laboratory professionals, purchase teams, and distributors.
• Generate new business through field visits, cold calling, lead generation, referrals, market mapping, and customer meetings.
• Understand customer requirements and recommend suitable diagnostic products and solutions, including conducting product presentations and demonstrations.
• Prepare quotations, negotiate pricing and commercial terms, follow up on enquiries, and convert opportunities into successful sales.
• Manage the complete sales cycle, including lead generation, customer visits, product demonstrations, order closure, delivery coordination, and payment follow-up.
• Monitor market trends, competitor activities, customer feedback, and new business opportunities, and provide regular updates to the management.
• Participate in trade exhibitions, conferences, product launches, and industry events to promote the company's diagnostic products and expand the customer network.

Qualifications & Experience

• Minimum 5 years of relevant experience in Field Sales / Business Development within the Diagnostics industry is mandatory.
• Experience in selling diagnostic instruments, reagents, laboratory equipment, IVD products, or diagnostic consumables will be preferred.
• Strong existing network with diagnostic laboratories, pathology centres, hospitals, clinics, and distributors will be an advantage.
• Graduate degree in Life Sciences, Biotechnology, Microbiology, Medical Technology, or a related field is preferred.
• Proven track record of achieving sales targets and developing new business.
• Strong communication, presentation, negotiation, and relationship management skills.
• Highly target-oriented with good market knowledge and customer-handling skills.