Area Business Manager

Elbrit Life Sciences Pvt Ltd.; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Elbrit Life Sciences Pvt Ltd seeks a results-driven Sales & Business Development professional to lead sales in Hyderabad, implement area strategies, and expand market coverage. You will recruit and mentor MRs, conduct fieldwork, analyze trends, and build relationships with doctors, hospitals, pharmacies, and stockists.

Compliance and reporting to the Regional Business Manager are essential. The role requires strong leadership, strategic planning, and hands-on field execution to drive product

Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned area.
• Implement area-specific sales strategies and promotional plans in line with regional and organizational goals.
• Identify potential business opportunities and new customer segments to expand market coverage.
• Monitor sales performance of team members and ensure corrective actions are taken where needed.
• Drive the effective implementation of marketing campaigns and ensure product visibility and availability.
• Analyse sales data, market trends, and competitor activities to identify areas for improvement.
• Recruit, train, and develop Medical Representatives (MRs) to ensure a competent and motivated field force.
• Set clear performance expectations, track progress, and provide continuous feedback and coaching.
• Conduct joint fieldwork with MRs to assess market coverage, product promotion, and customer engagement.
• Motivate and guide the team to achieve both individual and collective sales goals.
• Foster a culture of accountability, teamwork, and ethical conduct.
• Conduct area-level market analysis to understand prescription trends, doctor potential, and competitor activities.
• Recommend strategic actions to improve product penetration and sales performance.
• Plan and execute area-level product launches, CME programs, and marketing activities in coordination with the marketing and sales teams.
• Monitor ROI of promotional activities and ensure optimal resource utilization.
• Build and maintain strong professional relationships with doctors, hospitals, pharmacies, and stockists.
• Ensure consistent follow-up with key customers and handle their queries and concerns effectively.
• Develop Key Opinion Leaders (KOLs) within the area to support product advocacy.
• Work closely with distributors and stockists to ensure smooth product availability and supply chain management.
• Ensure adherence to company policies, ethical guidelines, and industry regulations during all business activities.
• Maintain accurate records of field activities, sales data, and customer interactions.
• Submit periodic reports on sales performance, market feedback, and competitor insights to the Regional Business Manager.

Skills

Sales Leadership

Strategic Planning

Market Analysis

Team Coaching

Tools

CRM Software

Job description

1. Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for the assigned area.
  
• Implement area-specific sales strategies and promotional plans in line with regional and organizational goals.
  
• Identify potential business opportunities and new customer segments to expand market coverage.
  
• Monitor sales performance of team members and ensure corrective actions are taken where needed.
  
• Drive the effective implementation of marketing campaigns and ensure product visibility and availability.
  
• Analyse sales data, market trends, and competitor activities to identify areas for improvement.
  

2. Team Leadership & People Management

• Recruit, train, and develop Medical Representatives (MRs) to ensure a competent and motivated field force.
  
• Set clear performance expectations, track progress, and provide continuous feedback and coaching.
  
• Conduct joint fieldwork with MRs to assess market coverage, product promotion, and customer engagement.
  
• Motivate and guide the team to achieve both individual and collective sales goals.
  
• Foster a culture of accountability, teamwork, and ethical conduct.
  

3. Market Analysis & Strategic Execution

• Conduct area-level market analysis to understand prescription trends, doctor potential, and competitor activities.
  
• Recommend strategic actions to improve product penetration and sales performance.
  
• Plan and execute area-level product launches, CME programs, and marketing activities in coordination with the marketing and sales teams.
  
• Monitor ROI of promotional activities and ensure optimal resource utilization.
  

4. Customer & Relationship Management

• Build and maintain strong professional relationships with doctors, hospitals, pharmacies, and stockists.
  
• Ensure consistent follow-up with key customers and handle their queries and concerns effectively.
  
• Develop Key Opinion Leaders (KOLs) within the area to support product advocacy.
  
• Work closely with distributors and stockists to ensure smooth product availability and supply chain management.
  

5. Compliance, Reporting & Coordination

• Ensure adherence to company policies, ethical guidelines, and industry regulations during all business activities.
  
• Maintain accurate records of field activities, sales data, and customer interactions.
  
• Submit periodic reports on sales performance, market feedback, and competitor insights to the Regional Business Manager.