Area Business Manager

Dr. Reddy's Laboratories; Hyderabad; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Personalized learning and development programs

Joining and relocation support

Medical coverage for employee and family

Job summary

Dr. Reddy's Laboratories is looking for a Strategy Implementation and Market Development Manager in Hyderabad. This role involves executing marketing strategies, maintaining relationships with healthcare professionals, and analyzing market trends in the oncology segment.

The ideal candidate should have a B.Pharma and a minimum of 2 years in oncology, with a strong understanding of pharmaceutical marketing and excellent communication skills.

Qualifications

• A minimum of 2 years of experience in oncology, preferably in the region.
• Strong sales and marketing experience with medical professionals.

Responsibilities

• Execute strategies defined by the Project Management Team.
• Analyze market trends and maintain relationships with key opinion leaders.
• Coordinate field activities for CME programs.

Skills

Pharmaceutical marketing understanding

Sales acumen

Customer behavior knowledge

Oncology product knowledge

Education

B.Pharma

Job description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company with over 24,000 employees worldwide, focused on accelerating access to affordable and innovative medicines under the philosophy Good Health Can’t Wait.

Job Summary

We are seeking a Strategy Implementation and Market Development Manager to execute strategies defined by the Project Management Team, analyze market trends, maintain relationships with key opinion leaders, monitor competitor activity, and support Continuing Medical Education (CME) initiatives to reinforce the company’s brand.

Roles & Responsibilities

• Promote products using marketing strategies and visual aids, gather customer feedback, and assess competitors.
• Analyze doctor prescription trends to tailor product pitches and engage pharmacists for competitor data.
• Build relationships with key opinion leaders and doctors, provide medical support via CME, and resolve queries.
• Coordinate field activities for CME programs, arrange speakers and venues, and collaborate across divisions.
• Manage logistics for corporate social responsibility initiatives, including visibility campaigns such as Life program.
• Review weekly sales performance, compare against targets, take corrective actions, and manage territory data with pharmacy managers and distributors.
• Maintain updated lists of doctors and retailers using handheld devices and generate reports for the Unnati portal.
• Organize monthly schedules, input visit data, and ensure portal information is current.

Qualifications

Educational qualification: B.Pharma

Minimum work experience: 2 years in oncology, preferably in the region.

Skills & Attributes

Technical Skills

• Basic understanding of pharmaceutical marketing and oncology business.
• Strong sales and marketing acumen with experience promoting pharmaceutical products to healthcare professionals.
• Ability to identify market challenges and develop effective solutions.
• Deep knowledge of customer behavior.
• Product and scientific knowledge of oncology products.

Behavioural Skills

• Excellent communication and interpersonal skills.
• Efficient leadership and collaboration.
• Strong analytical, problem‑solving, and decision‑making abilities.
• Relationship building and leveraging skills.

Benefits Offered

• Personalized learning and development programs.
• Joining and relocation support.
• Family support including maternity and paternity benefits.
• Medical coverage for employee and family.
• Life coverage for employee.

Our Work Culture

Our culture is built on empathy, dynamism, and a shared purpose that drives sustainable healthcare solutions. For more information, visit our career website at https://careers.drreddys.com/#/.