App Store Optimization (ASO) Specialist Job in Mumbai at Next Labs

CollegeSearch; Mumbai; On-site; INR 300,000 - 320,000; Full time

Benefits offered by this job

Health insurance

Informal dress code

5 days a week

Free snacks

Job summary

CollegeSearch is seeking a results-driven ASO specialist in Mumbai to optimize app store visibility and drive downloads. You will work with clients and cross-functional teams to boost rankings and conversions.

You will perform keyword research, A/B testing, and track metrics such as impressions, installs, and conversion rates, while coordinating with design for asset optimization. This role is based in Mumbai and offers health benefits and snacks.

Qualifications

• ASO and mobile app marketing experience preferred.
• Ability to manage up to five clients concurrently.
• Strong analytical and data-driven thinking with problem-solving skills.

Responsibilities

• Develop and execute ASO strategies to improve app rankings and downloads.
• Be responsible for client communication and handling up to 5 clients simultaneously.
• Perform keyword research, trend analysis, and competitor benchmarking.
• Optimize app titles, subtitles, descriptions, and metadata to increase visibility.
• Collaborate with design and product teams for creative asset optimization (icons, screenshots, videos).
• Data management over Excel sheets and reports.
• Track and report key metrics including impressions, installs, and conversion rates.
• Conduct A/B tests on creative assets and metadata to boost conversion performance.
• Stay updated with the latest ASO trends and algorithm changes on both app stores.

Skills

Client Relationship

English Proficiency (Spoken)

English Proficiency (Written)

Research and Analytics

Data Analysis

Communication Skills

Google Analytics

Digital Marketing

Search Engine Optimization (SEO)

Client Interaction

Tools

Excel

Job description

Next Labs1 yearsfull timeINR 300000-320000 /year28 October, 2026### About the JobKey Responsibilities: 1. Develop and execute effective ASO strategies to improve app rankings and downloads. 2. Be responsible for client communication and handling up to 5 clients simultaneously. 3. Perform keyword research, trend analysis, and competitor benchmarking. 4. Optimize app titles, subtitles, descriptions, and metadata to increase visibility. 5. Collaborate with design and product teams for creative asset optimization (icons, screenshots, videos). 6. Data management over Excel sheets and Reports. 7. Track and report key metrics including impressions, installs, and conversion rates. 8. Conduct A/B tests on creative assets and metadata to boost conversion performance. 9. Stay updated with the latest ASO trends and algorithm changes on both app stores.### Number of Openings5 openings### Perks of this JobsHealth insuranceInformal dress code5 days a weekFree snacks### SkillsClient Relationship, English Proficiency (Spoken), English Proficiency (Written), Research and Analytics, Data Analysis, Communication Skills, Google Analytics, Digital Marketing, Search Engine Optimization (SEO), Client Interaction