Analyst - Paid Media (Kolkata)

Puretech Digital - A Genesis Company; Kolkata; On-site; INR 450,000 - 600,000; Full time

Job summary

Puretech Digital - A Genesis Company in Kolkata seeks an Analyst – Paid Media to plan, execute, and optimize paid media campaigns across Google Ads, Meta, and LinkedIn, and to analyze performance data to improve ROI.

The candidate should have 1–2 years of hands-on experience in performance marketing, strong analytical skills, and knowledge of digital metrics. This on-site role offers growth in a fast-paced agency.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, or a related field.
• 1-2 years of hands-on experience in Paid Media or Performance Marketing.
• Experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads.
• Strong analytical skills with reporting tools.
• Knowledge of digital marketing trends and metrics.
• Excellent communication and presentation skills.
• Certifications such as Google Ads or Meta Blueprint are an added advantage.

Responsibilities

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads.
• Monitor and optimize campaign budgets, bidding strategies, targeting, and performance to meet objectives.
• Analyze campaign performance data and provide actionable insights based on KPIs.
• Conduct keyword research for search campaigns and refine audience segments.
• Collaborate with Creative to develop ad copies and creatives, and perform A/B testing.
• Monitor competitor activities and industry trends to inform strategy.
• Work with Marketing and Web Development to improve landing page performance and CRO.
• Manage advertising budgets and allocate funds based on performance and priorities.
• Coordinate with Marketing, Sales, and Creative teams and present performance insights to stakeholders.

Skills

Paid Media

Data Analysis

Campaign Optimization

Communication

Education

Bachelor's in Marketing/Business/Engineering

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Job Overview

Location: Kolkata (On-site)

Experience: 1-2 Years

We are looking for an Analyst – Paid Media with 1-2 years of experience to plan, execute, optimize, and analyze paid media campaigns across multiple digital platforms. The ideal candidate should have hands-on experience managing paid campaigns, analyzing campaign performance, and optimizing strategies to maximize ROI. This role requires strong analytical skills, attention to detail, and a solid understanding of digital advertising platforms and performance marketing.

Key Responsibilities

Campaign Management

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant advertising channels.
• Monitor and optimize campaign budgets, bidding strategies, targeting, and performance to achieve business objectives.

Data Analysis & Reporting

• Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
• Prepare regular performance reports and provide actionable insights based on key performance indicators (KPIs).

Keyword & Audience Research

• Conduct keyword research for search campaigns.
• Identify and refine audience segments based on campaign performance and market research.

Ad Copy & Creative Testing

• Work closely with the Creative team to develop effective ad copies and creatives.
• Conduct A/B testing to improve engagement, click-through rates, and conversions.

Competitor Analysis

• Monitor competitor activities and industry trends.
• Recommend strategies to improve campaign performance and maintain a competitive advantage.

Conversion Rate Optimization (CRO)

• Collaborate with the Marketing and Web Development teams to improve landing page performance and conversion rates.
• Recommend optimization strategies based on campaign insights and user behavior.

Budget Management

• Manage advertising budgets efficiently to maximize return on investment (ROI).
• Recommend budget allocation based on campaign performance and business priorities.

Cross-Functional Collaboration

• Work closely with Marketing, Sales, Creative, and other internal teams to ensure campaigns align with overall business goals.
• Present campaign performance, insights, and recommendations to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, or a related field.
• 1-2 years of hands-on experience in Paid Media or Performance Marketing.
• Experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising platforms.
• Strong analytical skills with experience using reporting and analytics tools.
• Good understanding of digital marketing trends, campaign optimization, and performance metrics.
• Excellent communication, presentation, and problem-solving skills.
• Certifications such as Google Ads, Meta Blueprint, or similar platforms will be an added advantage.