Amazon PPC Analyst

Beeyoond Gaming; Chennai District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Beeyoond Gaming is seeking a highly analytical Amazon PPC Analyst to join our growing eCommerce team. You will optimize campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP using data, experimentation, and Claude AI to drive growth.

The role requires hands-on campaign management, keyword research, AB testing, and collaboration with Content, Creative, Marketplace, SEO, and Product teams to improve listing quality and advertising performance.

Qualifications

• Bachelor's degree in marketing, Business Administration, eCommerce, Analytics, or a related discipline.
• 3–5+ years of hands-on experience managing Amazon PPC campaigns.
• Strong knowledge of Amazon Advertising Console, Seller Central, and/or Vendor Central.
• Proven experience in campaign optimization, A/B testing, and conversion rate optimization (CRO).
• Advanced proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
• Excellent analytical, problem-solving, and communication skills.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Develop, manage, and optimize Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns.
• Monitor and improve campaign performance using key metrics including ACoS, TACoS, ROAS, CTR, CVR, CPC, and Sales.
• Conduct comprehensive keyword research, search term analysis, competitor analysis, and negative keyword optimization.
• Manage campaign structures, bidding strategies, budget allocation, placements, and audience targeting to maximize advertising efficiency.
• Design, execute, and evaluate AB tests across campaigns, creatives, product listings, A+ Content, and Amazon Store pages to improve conversion rates and advertising performance.
• Analyze experimental results and implement statistically validated optimizations.
• Generate actionable insights through detailed performance reporting and present strategic recommendations to stakeholders.
• Collaborate closely with Content, Creative, Marketplace, SEO, and Product teams to enhance listing quality and overall campaign effectiveness.
• Support product launches, seasonal campaigns, and promotional initiatives with data-driven advertising strategies.
• Stay current with Amazon Advertising updates, industry trends, and best practices.

Job description

We are seeking a highly analytical and performance-driven Amazon PPC Analyst to join our growing eCommerce team. This role is ideal for a professional with proven expertise in Amazon Advertising who can leverage data, experimentation, and AI to maximize campaign performance and drive sustainable business growth.

The successful candidate will be responsible for managing and optimizing Amazon advertising campaigns across multiple marketplaces while collaborating with cross-functional teams to improve customer acquisition, conversion, and return on ad spend.

Key Responsibilities

• Develop, manage, and optimize Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns.
• Monitor and improve campaign performance using key metrics including ACoS, TACoS, ROAS, CTR, CVR, CPC, and Sales.
• Conduct comprehensive keyword research, search term analysis, competitor analysis, and negative keyword optimization.
• Manage campaign structures, bidding strategies, budget allocation, placements, and audience targeting to maximize advertising efficiency.
• Design, execute, and evaluate A/B tests across campaigns, creatives, product listings, A+ Content, and Amazon Store pages to improve conversion rates and advertising performance.
• Analyze experimental results and implement statistically validated optimizations.
• Generate actionable insights through detailed performance reporting and present strategic recommendations to stakeholders.
• Collaborate closely with Content, Creative, Marketplace, SEO, and Product teams to enhance listing quality and overall campaign effectiveness.
• Support product launches, seasonal campaigns, and promotional initiatives with data-driven advertising strategies.
• Stay current with Amazon Advertising updates, industry trends, and best practices.

Mandatory AI Skills – Claude AI

Applicants must demonstrate hands-on experience using Claude AI to enhance advertising workflows, including:

• Amazon PPC campaign analysis
• Search term and keyword analysis
• Campaign optimization recommendations
• Performance reporting and executive summaries
• A/B testing hypothesis generation and result evaluation
• Prompt engineering for marketing and advertising workflows
• Data interpretation and strategic insight generation
• Workflow automation and productivity enhancement

The ability to critically evaluate AI-generated recommendations and translate them into business-driven decisions is essential.

Required Qualifications

• Bachelor's degree in marketing, Business Administration, eCommerce, Analytics, or a related discipline.
• 3–5+ years of hands-on experience managing Amazon PPC campaigns.
• Strong knowledge of Amazon Advertising Console, Seller Central, and/or Vendor Central.
• Proven experience in campaign optimization, A/B testing, and conversion rate optimization (CRO).
• Advanced proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
• Excellent analytical, problem-solving, and communication skills.
• Ability to manage multiple priorities in a fast-paced environment.

Preferred Skills & Tools

Experience with one or more of the following is preferred:

• Data Dive
• Pacvue
• Quartile
• DataHawk
• Power BI
• Looker Studio
• Tableau
• ChatGPT
• Google Gemini

Key Success Metrics

• Improvement in ACoS and TACoS
• Increased ROAS and advertising-attributed sales
• Higher CTR and Conversion Rate (CVR)
• Reduced CPC and wasted ad spend
• Successful implementation of A/B testing initiatives
• Organic keyword ranking improvements
• Sustainable revenue and profitability growth

Position: Amazon PPC Analyst

Employment Type: Full-Time

Experience: 3 to 5+ Years

Mail: [e-mail]

[e-mail]

Contact: [phone]

If you are passionate about data-driven marketing, Amazon Advertising, and leveraging AI technologies such as Claude AI to deliver measurable business outcomes, we encourage you to apply.