Amazon Category Performance Manager – Conversion Rate Optimization (CRO)

Beeyoond Gaming

Chennai District

On-site

INR 1,500,000 - 2,100,000

Full time

9 days ago

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Job summary

Beeyoond Gaming seeks an analytically driven Amazon Category Performance Manager – CRO to own the commercial performance and conversion optimization for an assigned Amazon category. You will work with SEO, Creative, Video, Advertising, Product, and Data teams to translate data into actionable optimization initiatives, driving growth beyond catalog management.

This role emphasizes strategic performance optimization, CRO, and data-driven experimentation to accelerate revenue and organic

Qualifications

Practical experience optimizing products on Amazon and CRO.
Strong analytical and data-driven decision making.
Ability to translate insights into actionable optimization plans.

Responsibilities

Own the CRO strategy and optimization roadmap for an assigned Amazon product category.
Monitor category performance metrics: Revenue, Sessions, CTR, CVR, Organic visibility, Gross Profit, ACoS, TACoS.
Coordinate improvements across SEO, Product Listings, Images, A+ Content, and Videos.
Develop structured optimization briefs with problem statements, data, insights, hypotheses, and expected outcomes.
Lead A/B testing and partner with Data & Experimentation Analysts to prioritize opportunities.

Skills

Amazon CRO

Data analysis

Cross-functional collaboration

Experimentation

SEO knowledge

Tools

Claude Skills

AI Agents

Job description

We are seeking a highly analytical and commercially driven Amazon Category Performance Manager – CRO to own the commercial performance and conversion optimization of an assigned Amazon product category.

This role combines marketplace performance analysis, customer insights, competitor intelligence, and cross-functional project coordination to improve organic visibility, conversion rates, and revenue growth. The successful candidate will translate data into actionable optimization initiatives by working closely with SEO, Creative, Video, Advertising, Product, and Data teams.

This is not a traditional marketplace operations or catalog management position. Instead, it is a strategic performance optimization and Conversion Rate Optimization (CRO) role focused on accelerating business growth through data-driven decision making and continuous experimentation.

Reports to: CRO Team Lead

Collaborates with: SEO Specialists, Data & Experimentation Analysts, Creative Designers, Video Editors, Advertising Specialists, Product Teams, and Marketplace Stakeholders.

Key ResponsibilitiesCategory Performance Ownership

Own the CRO strategy and optimization roadmap for an assigned Amazon product category.
Monitor and evaluate category performance using key business metrics, including:
Revenue
Sessions
Click-Through Rate (CTR)
Conversion Rate (CVR)
Organic Visibility
Gross Profit
Advertising Cost of Sales (ACoS)
Total Advertising Cost of Sales (TACoS)
Identify high-potential, underperforming, and strategically important ASINs.
Maintain and continuously prioritize Tier 1, Tier 2, and Tier 3 ASIN portfolios based on business impact.
Drive performance improvements through structured optimization initiatives.

Market & Competitor Intelligence

Monitor category trends, customer buying behavior, pricing movements, competitor activity, and new product launches.
Investigate the root causes behind changes in rankings, traffic, conversions, and sales performance.
Identify market opportunities, customer pain points, and positioning gaps.
Translate market insights into actionable recommendations for SEO, Creative, Video, and Experimentation teams.
Benchmark category performance against key competitors and emerging market trends.

CRO Planning & Cross-Functional Coordination

Develop monthly optimization roadmaps for priority ASINs.
Coordinate improvements across:
SEO
Product Listings
Titles
Bullet Points
Main Images
Gallery Images
A+ Content
Amazon Videos
Prepare structured optimization briefs outlining:
Business problem
Supporting data
Customer insights
Hypothesis
Expected outcome
Track execution, timelines, dependencies, blockers, and implementation quality.

Experimentation & A/B Testing

Partner with the Data & Experimentation Analyst to identify and prioritize testing opportunities.
Develop data-driven hypotheses for:
Main Images
Product Titles
Image Galleries
Listing Copy
A+ Content
Brand Story Content
Ensure every experiment includes:
Clear baseline metrics
Defined objectives
Success criteria
Measurable KPIs
Analyze experiment outcomes and scale winning strategies across similar ASINs and categories.

AI, Automation & Workflow Optimization

Leverage AI platforms, Claude Skills, AI Agents, and structured workflows to enhance:
Market research
Competitor analysis
Customer intent analysis
Opportunity identification
Performance reporting
Build and continuously improve repeatable AI-assisted processes for category reviews, optimization briefs, and strategic recommendations.
Validate AI-generated insights against Amazon marketplace data and commercial context.
Use AI as a decision-support tool while ensuring business decisions remain data-driven and commercially sound.

Reporting & Performance Documentation

Maintain comprehensive documentation of category performance, optimization activities, experiments, and business outcomes.
Present weekly business reviews highlighting:
Growth opportunities
Performance risks
Blockers
Strategic recommendations
Develop reusable category playbooks based on successful optimization initiatives.
Ensure all recommendations and decisions are supported by measurable before-and-after performance data.

Required Qualifications

Practical experience managing or optimizing products on Amazon.
Strong understanding of Amazon Seller Central and marketplace performance metrics.
Knowledge of:
Organic Rankings
Keyword Indexing
Search Visibility
Listing Optimization
Experience analyzing:
Sessions
CTR
CVR
Revenue
ACoS
TACoS
Experience collaborating with SEO, Creative, Advertising, Product, or Marketplace teams.
Strong analytical and root-cause analysis skills with the ability to translate insights into action.
Hands-on experience using AI tools such as Claude, AI Agents, Claude Skills, or similar workflow automation platforms.

Preferred Qualifications