Amazon PPC Specialist

Talentagr Consultancy; Pune District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Talentagr Consultancy is seeking an experienced Amazon PPC Specialist to manage, optimize, and scale Amazon advertising campaigns from Pune. The role focuses on improving sales, ROI, and campaign performance using Seller Central, Ads Console, and related tools.

You will conduct keyword research, analyze campaigns, and provide data-driven recommendations to enhance ROAS and conversion rates across multiple Amazon marketplaces. Strong Excel/Sheets skills and communication are essential.

Qualifications

• Hands-on experience with Amazon Advertising Console and Seller Central.
• Strong analytics, data reporting and Excel/Sheets skills.
• Bachelor's degree in Marketing, Business, Commerce, or related field.

Responsibilities

• Plan, create, and manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).
• Conduct keyword research and competitor analysis.
• Optimize campaigns to improve ROAS, ACOS, TACOS, CTR, and conversion rates.
• Monitor campaign performance and adjust bids and budgets based on data.
• Analyze advertising reports and prepare weekly/monthly performance summaries.
• Launch PPC campaigns for new product listings and coordinate with content teams.

Skills

Amazon Advertising Console experience

Amazon Seller Central

Keyword research & campaign optimizing

PPC metrics knowledge (ACOS, TACOS, RO

Analytics & reporting

Excel/Sheets advanced

Communication & problem-solving

Education

Bachelor's degree in Marketing/Business/Commerce or related field

Tools

Helium 10

Jungle Scout

Data Dive

Job description

Job Title: Amazon PPC Specialist

Department: E-commerce / Digital Marketing

Experience Required: 2-10 Years

Job Summary

We are seeking an experienced Amazon PPC Specialist to manage, optimize, and scale Amazon advertising campaigns. The ideal candidate should have hands‑on experience with Amazon Seller Central, Vendor Central (if applicable), and Amazon Ads, with a strong focus on improving sales, ROI, and advertising performance.

Key Responsibilities

• Plan, create, and manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).
• Conduct keyword research and competitor analysis.
• Optimize campaigns to improve ROAS, ACOS, TACOS, CTR, and conversion rates.
• Monitor campaign performance and make data-driven bid and budget adjustments.
• Analyze advertising reports and prepare weekly/monthly performance reports.
• Launch PPC campaigns for new product listings.
• Coordinate with the catalog/content team to improve listing performance.
• Track keyword rankings and product visibility.
• Identify opportunities to increase organic rankings through PPC insights.
• Stay updated with Amazon advertising policies and new features.

Required Skills

• Hands-on experience with Amazon Advertising Console.
• Strong understanding of Amazon Seller Central.
• Expertise in keyword research and campaign optimization.
• Knowledge of ACOS, TACOS, ROAS, CTR, CPC, Conversion Rate, and other PPC metrics.
• Strong analytical and reporting skills.
• Advanced Microsoft Excel or Google Sheets skills.
• Excellent communication and problem-solving abilities.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Commerce, or a related field.
• Amazon Ads Certification is an added advantage.
• Experience managing multiple Amazon marketplaces is preferred.
• Familiarity with Helium 10, Jungle Scout, Data Dive, or similar Amazon tools is a plus.
• Candidates who have managed Amazon advertising budgets exceeding GBP 100,000 per month will be given preference. Such experience will be considered a significant added advantage.

Industry Preference

• Industry Preference: E-commerce, D2C Brands, Amazon Marketplace Agencies