Advertising Manager - Amazon

Repro India Limited; Dadri; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Repro India Limited in Noida is seeking an analytical Amazon Ads Specialist to own and optimize paid advertising across India, US, and UAE marketplaces. You will manage Sponsored Products, Brands, Display, and DSP campaigns, driving growth while controlling acquisition costs.

The role focuses on strategy, execution, and performance analytics, with collaboration across teams. The ideal candidate has 3+ years in Amazon PPC and strong data skills, and should be comfortable working from the Noida

Qualifications

• 3+ years of hands-on Amazon PPC management.
• Proven ability to scale budgets while maintaining profitability.
• Deep knowledge of Amazon ad auction dynamics and match types.
• Advanced Excel/Sheets for data modeling.
• Strong English communication skills for reports to leadership.
• Willing to work full-time from Noida office.

Responsibilities

• Plan, launch, and manage Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns across India, US, and UAE.
• Develop multi-marketplace PPC strategies aligned with performance goals.
• Manage day-to-day campaign budgets, bid optimization, and pacing to maximize ROAS.
• Conduct keyword research using Helium 10, Jungle Scout, or Data Dive.
• Track and report ROI on ad spend per marketplace.
• Identify underperforming campaigns and pivot strategy to protect margins.

Skills

Amazon PPC

Campaign management

Analytical skills

Excel/Sheets

English communication

Tools

Amazon Advertising Console

Helium 10

Jungle Scout

Data Dive

Job description

Repro India Limited (NSE: REPRO) is a pioneer in the global publishing solutions and book distribution industry. Transitioning from a traditional print model to a deep-tech, integrated distribution platform, Repro is now India's largest book aggregator with a multi-continental footprint. Through our cutting-edge Print-on-Demand (POD) technology and digital storefront networks, we manage a repository of millions of active titles, connecting global publishers directly with readers. We dismantle traditional supply chain frictions by ensuring 24/7 title availability with zero upfront inventory waste. As we aggressively scale our direct e-commerce channel operations across India, the US, and the UAE marketplaces, we are looking for high-calibre professionals to drive our next phase of digital growth. We are seeking a results-driven Amazon Ads / PPC Specialist Executive to own, scale, and optimize our paid advertising performance across multiple international and domestic marketplaces.

Detail Information

• Job Title: Amazon Ads / PPC Specialist Manager
• Brand: Repro
• Working Hours: 9:00 AM – 5:00 PM IST (Standard India Time)
• Employment Type: Full-Time
• Experience Required: 3+ Years in Amazon PPC (Experience across India, US, and UAE marketplaces preferred)

Role Summary

We are looking for an analytical and highly strategic Amazon PPC professional to lead and optimize our paid advertising strategy. In this role, you will be solely responsible for maximizing ad performance, scaling revenue, and driving down acquisition costs across Amazon India, Amazon.com (US), and Amazon.ae (UAE). The ideal candidate lives and breathes Amazon advertising architecture, moving past simple automation to build tailored, high-converting funnel strategies.

Note: This role is strictly dedicated to advertising strategy, execution, and performance analytics. General account management, customer support, and catalog operations are handled by separate teams.

Key Responsibilities

• Plan, create, launch, and manage Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns across India, US, and UAE marketplaces.
• Develop robust multi-marketplace PPC strategies aligned with performance goals—balancing aggressive growth for product launches with efficiency for mature SKUs.
• Manage day-to-day campaign budgets, bid optimization architectures, and daily pacing to maximize absolute ad contribution.
• Continuously monitor and optimize critical advertising metrics: ACoS, TACoS, ROAS, CTR, CVR, and Impression Share.
• Conduct structured A/B testing on ad creatives, custom headlines, bid strategies, and audience targeting.
• Conduct continuous, advanced keyword research tailored to regional search behaviors using tools like Helium 10, Jungle Scout, or Data Dive.
• Perform deep competitor analysis to identify market gaps, steal market share, and benchmark category performance.
• Build, segment, and maintain rigorous negative keyword structures to eliminate wasted ad spend across different regional accounts.
• Track and optimize ad spend allocation across SKUs based strictly on product-level contribution margins and profitability, not just top-line revenue.
• Calculate and report true ROI on ad spend per marketplace.
• Identify underperforming campaigns or bleeding ad groups and pivot strategy swiftly to protect bottom-line margins.
• Prepare daily, weekly, and monthly performance reports covering PPC metrics across all active geographies (India, US, UAE).
• Utilize Amazon Brand Analytics, Search Query Performance (SQP) dashboards, and Product Opportunity Explorer to extract actionable consumer insights.
• Present data-driven recommendations and growth roadmaps directly to leadership.
• Design and execute high-impact PPC strategies for new product launches, seasonal textbook/reading trends, and major marketplace events (e.g., Prime Day, Great Indian Festival, BFCM).
• Coordinate ad spend spikes and bid adjustments alongside active coupons, Lightning Deals, and Prime Exclusive Discounts for maximum velocity.

Required Skills & Qualifications

• 3+ years of hands-on experience managing Amazon PPC campaigns natively within Amazon Advertising Console.
• Proven track record of managing and scaling significant monthly ad budgets while maintaining or improving targeted TACoS and profitability.
• Deep technical mastery of Amazon’s ad auction dynamics, match types, placement multipliers, and harvesting architectures.
• Advanced analytical skills with Excel/Google Sheets (Pivot tables, complex lookups, data modeling).
• Strong English communication skills to synthesize performance metrics into clear corporate reports.
• Must be willing to work full-time out of our Noida office under standard day shifts.

Preferred Qualifications

• Official Amazon Ads Certifications (Sponsored Ads, Retail, and/or Amazon DSP).
• Direct experience managing concurrent campaigns across distinct geographic regions, specifically handling multi-currency and regional search variations (India, US, UAE).
• Strong background driving traffic to competitive e-commerce product categories (e.g., Media, Books, or consumer-packaged goods).