Amazon Ads Specialist

UPHILL HR Services; Mumbai; On-site; INR 400,000 - 680,000; Full time

Job summary

UPHILL HR Services in Mumbai is seeking an Amazon Ads Specialist for an on-site role in Worli. You will plan, set up, and optimize campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display to drive sales and improve ROAS for client accounts.

You will manage daily bid adjustments, keyword research, negative keywords, and budgets; monitor performance metrics, prepare regular reports, and collaborate with account managers and clients to define goals and refine targeting.

Qualifications

• Strong Amazon advertising expertise, including campaign setup, optimization, bid management, keyword targeting, and performance analysis.
• Data and analytics skills, interpreting dashboards, metrics (ACOS, ROAS, CTR, CPC, conversion rate).
• Digital marketing knowledge, including e-commerce marketing fundamentals, funnel optimization.
• Technical proficiency with Amazon Seller/Vendor Central, Amazon Ads console, Excel or Google Sheets, and basic reporting tools.
• Communication and collaboration to coordinate with internal teams and clients, presenting results clearly.
• Organizational abilities for managing multiple campaigns and accounts.
• Relevant experience in Amazon Ads or marketplace PPC roles; beneficial in ecommerce or agency environments.
• Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent practical experience.
• Continuous learning mindset to stay updated on Amazon Ads updates and trends.

Responsibilities

• Plan, set up, and optimize Amazon ad campaigns (Sponsored Products, Brands, Display).
• Manage daily bid adjustments and budget allocation.
• Conduct keyword research and negative keyword strategies.
• Monitor performance metrics and prepare reports and insights.
• Collaborate with account managers and clients to define goals and refine targeting.
• Stay updated with Amazon Ads policies, tools, and best practices.
• Provide input for ad copy and product detail pages to boost CTR and conversions.

Skills

Amazon advertising

Data analytics

Digital marketing

Excel/Sheets

Reporting

Communication

Organization

Marketplace PPC experience

Bachelor's degree (Marketing/Analytics

Education

Bachelor’s degree in Marketing/Business/Analytics

Tools

Amazon Seller/Vendor Central

Amazon Ads Console

Excel or Google Sheets

Reporting tools

Job description

Role Description

The Amazon Ads Specialist is a full-time, on-site role based in Worli. This role is responsible for planning, setting up, and optimizing Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display, to drive sales and improve return on ad spend for client accounts. The specialist will manage daily bid adjustments, keyword research, negative keyword strategies, and budget allocation while monitoring performance metrics and preparing regular reports and insights. The role includes collaborating with account managers and clients to define goals, refine targeting, and implement data-driven strategies, as well as staying current with Amazon Ads policies, tools, and best practices. The Amazon Ads Specialist will also assist in creative input for ad copy and product detail pages to enhance click-through and conversion rates.

Qualifications

• Strong Amazon advertising expertise, including campaign setup, optimization, bid management, keyword targeting, and performance analysis.


• Data and analytics skills, such as interpreting dashboards, working with metrics (ACOS, ROAS, CTR, CPC, conversion rate), and making data-driven decisions.


• Digital marketing knowledge, including e-commerce marketing fundamentals, funnel optimization, and familiarity with other marketplaces or PPC platforms.


• Technical and tools proficiency, including Amazon Seller/Vendor Central, Amazon Ads console, Excel or Google Sheets, and basic reporting tools.


• Communication and collaboration skills for coordinating with internal teams and clients, presenting campaign results, and explaining optimization strategies clearly.


• Organizational abilities, including managing multiple campaigns and accounts, prioritizing tasks, and maintaining accurate documentation and reports.


• Relevant experience in Amazon Ads or marketplace PPC roles; prior work in e-commerce, performance marketing, or agency environments is highly beneficial.


• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.


• Continuous learning mindset with the ability to stay updated on Amazon Ads updates, best practices, and competitive trends.