Amazon AD Specialist

Vibrant Publishers; Mumbai Suburban; On-site; INR 167,000 - 279,000; Full time

Benefits offered by this job

Exposure to international markets

Professional development

Collaborative team

Growth-oriented environment

Job summary

Vibrant Publishers is seeking a data-driven Junior Amazon Ads Specialist to join its marketing team in Mumbai. You will set up, manage, and optimize PPC campaigns for our Kindle and print titles, focusing on visibility and sales.

You will conduct keyword research, monitor spend, and collaborate with design and editorial to align ads with book descriptions and A+ content. Candidates with 1–2 years of experience and strong Excel skills are encouraged to apply.

Qualifications

• 1–2 years hands-on experience managing Amazon Advertising campaigns.
• Strong data interpretation and spreadsheet skills (Excel/Sheets).
• Budget discipline with attention to detail and accuracy.
• Bachelor's degree in Marketing, Business, Commerce or related field.
• Willingness to earn relevant Amazon certifications.

Responsibilities

• Launch, structure, and optimize Sponsored Products, Brands and Display campaigns for Kindle and print titles.
• Monitor daily spend and budgets across book categories for optimal TACoS/ACoS.
• Optimize bids, targeting, and placements to improve ROAS.
• Conduct keyword research and backend search term harvesting using tools like Helium 10, Jungle Scout or Publisher Rocket.
• Identify non-converting terms and add as negatives to reduce wasted spend.
• Analyze trends in test prep and academic book searches to seize seasonal opportunities.
• Extract and present performance reports (CTR, CPC, CVR, ROAS) and ROI of launches.
• Collaborate with design/editorial teams to align keywords with descriptions, A+ content and cover messaging.

Skills

Data interpretation

Excel

Google Sheets

VLOOKUP

Pivot Tables

Budget management

Communication

Education

Bachelor's degree in Marketing / Business / Commerce

Tools

Amazon Advertising Console

Helium 10

Jungle Scout

Publisher Rocket

Job description

Vibrant Publishers & Learning Limited (\"Vibrant Publishers\") is a leading USA independent publisher of academic and test preparation books, dedicated to making learning accessible and practical. Our books are trusted by students, educators, and institutions worldwide for their clear, concise, and results-oriented content. With a focus on simplifying complex subjects, we serve the needs of today’s learners in business, technology, and test prep.

Job Summary:

We are looking for a data-driven, analytical, and detail-oriented Junior Amazon Ads Specialist to join our marketing team. This role involves setting up, managing, and optimizing pay-per-click (PPC) campaigns inside the Amazon Advertising Console to boost the visibility and sales of our book catalog. The ideal candidate has a strong grasp of e-commerce metrics and can translate search data into profitable advertising strategies.

Key Responsibilities:

A. Campaign Setup & Management:

• Launch, structure, and maintain Sponsored Products, Sponsored Brands, and Sponsored Display campaigns for our digital and print titles (Kindle, paperbacks, hardcovers).
• Monitor daily ad spend and track budgets across different book categories to ensure optimal distribution.
• Optimize keyword bids, product targeting, and category placements to maintain a healthy Advertising Cost of Sales (ACoS) and Total Advertising Cost of Sales (TACoS).

B. Keyword Mining & Market Research:

• Perform continuous keyword research, competitor analysis, and backend search term harvesting using tools like Helium 10, Jungle Scout, or Publisher Rocket.
• Routinely identify and isolate non-converting search terms to add as negative keywords, minimizing wasted ad spend.
• Analyze trends in test preparation and academic book searches to capitalize on high-intent seasonal traffic.

C. Analytics & Performance Reporting:

• Extract and interpret daily, weekly, and monthly performance reports using advanced Amazon metrics (CTR, CPC, CVR, and ROAS).
• Prepare structured performance sheets to update management on the ROI of new book launches and backlist catalogs.
• Collaborate with the design and editorial teams to align ad keywords with optimized book descriptions, A+ content, and cover messaging.

Requirements:

• Experience: 1 to 2 years of hands-on experience directly managing campaigns within the Amazon Advertising Console.
• Freshers can catch up.
• Technical Skills: Strong data interpretation abilities with proficiency in Microsoft Excel or Google Sheets (VLOOKUP, Pivot Tables).
• Excellent attention to detail and a strong mathematical mindset for managing budgets.
• Basic understanding of how Amazon’s A9 algorithm influences book search results and metadata optimization.
• Good communication and collaboration skills to work effectively with cross-functional teams.
• Bachelor’s degree in Marketing, Business Administration, Commerce, or a related field.
• Eager to earn or maintain professional certifications in relevant skills such as Amazon Sponsored Ads, Amazon Retail, or Advanced Digital Marketing.

What We Offer:

• Competitive monthly salary in the range of ₹15,000 to ₹25,000 (in-hand) based on experience and qualifications.
• Opportunity to work with a dynamic and growing team in the educational publishing industry.
• Exposure to international markets and the chance to manage global ad portfolios.
• Professional development opportunities and support for skill certifications.
• A collaborative, inclusive, and growth-oriented work environment.