Advertising Specialist

Pattern®; Maharashtra; On-site; INR 400,000 - 600,000; Full time

Job summary

A leading advertising solutions firm is looking for an Advertising Specialist to execute and optimize advertising strategies across platforms like Amazon, Noon, and Target. This role involves managing daily tasks, collaborating closely with Advertising Strategists, and providing insights through performance reports. Ideal candidates have at least 6 months in PPC advertising, strong analytical skills, and the ability to work well in a fast-paced environment. The position is based in India offering a general shift work environment.

Qualifications

• 6+ months of hands-on experience in PPC advertising, preferably on platforms like Amazon Ads or Google Ads.
• Proven ability in campaign building with keyword research and targeting setup.
• Experience interpreting advertising performance data to create actionable reports.

Responsibilities

• Partner with Advertising Strategists to execute campaign strategies.
• Manage advertising tasks using internal project management tools.
• Own portions of advertising workflow, including keyword research.

Skills

PPC Advertising Experience

Analytical Skills

Communication Skills

Attention to Detail

Problem-Solving Skills

Tools

Excel

Google Sheets

Ad Platforms' Dashboards

Job description

Job Description

The Advertising Specialist plays a critical role in executing and optimizing advertising strategies for brands across major marketplaces such as Amazon, Noon, and Target. The role supports Advertising Strategists by managing day‑to‑day tasks, maintaining strong communication, and ensuring operational excellence across campaigns. The specialist also contributes to both the technical execution and support of advertising initiatives to drive performance and client satisfaction.

Responsibilities

• Partner closely with Advertising Strategists and cross‑functional teams to support the development and execution of advertising.
• Manage and monitor advertising campaign tasks using internal project management tools.
• Own or co‑own portions of the advertising workflow, including keyword research, campaign builds, and performance monitoring across Amazon, Walmart, and Target.
• Proactively coordinate between the Campaigns and Keywords teams and the Special Projects team, ensuring alignment and timely execution of tasks.
• Build performance reports to support strategic decisions and client updates.
• Lead or assist with the execution of technical advertising projects.
• Maintain a deep understanding of marketplace‑specific advertising best practices and business operations.
• Communicate proactively with strategists to provide updates, flag risks, and ensure smooth project closures.
• Leverage internal software and tools to ensure accuracy, efficiency, and timely delivery of advertising tasks.
• Collaborate with and support premium and complex brands across various product categories.

Qualifications

• 6+ months of hands‑on experience in pay‑per‑click (PPC) advertising, preferably within Amazon Ads, Walmart Connect, similar e‑commerce platforms, or Google Ads.
• Proven experience with campaign building, including keyword research, ad group structuring, and targeting setup.
• Strong analytical skills with the ability to interpret advertising performance data and create clear, actionable reports.
• Familiarity with internal reporting tools, Excel/Google Sheets, and ad platforms' native dashboards.
• Ability to manage multiple tasks and deadlines in a fast‑paced, collaborative environment.
• Excellent communication skills and comfort working closely with cross‑functional teams across time zones.
• Self‑starter with strong attention to detail and a desire to grow in the digital advertising space.

Required Skills and Abilities

• Self‑motivated, team player, builds trust, action and results‑oriented; open and collaborative style; comfortable working in an environment where ideas are shared and challenged.
• Strong professional written, oral, interpersonal, and presentation skills and the ability to effectively interface with all ranges of employees and customers.
• Attention to detail: thoroughness in accomplishing tasks, double‑checking the accuracy and quality of own work to provide precise and consistent outputs.
• Problem‑solving skills: ability to operate as both an effective tactical and strategic thinker; excellent and creative problem‑solving skills, including negotiation and conflict resolution; able to apply independent judgment and provide insightful analysis in a team setting.
• This role is for India general shift.

Disclaimer

The preceding description is not designed to be a complete list of all duties and responsibilities required of the Advertising Specialist; other related duties may be assigned.

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.