AI Growth Marketer

Recur Club; Gurugram District; Vor Ort; INR 450.000 - 900.000; Vollzeit

Zusammenfassung

Recur Club in India is seeking a Growth Marketing Lead to own the outbound engine from account selection to revenue impact. You will design scalable, human-centered journeys and build AI-native systems that drive qualified opportunities.

You will partner with the Founder and Sales to refine ICPs, manage large lists, and ensure high-quality engagement, conversion, and pipeline velocity in a fast-moving, early-stage environment.

Qualifikationen

• 3 years in B2B marketing with revenue KPIs.
• Experience across brand, content, demand gen and sales enablement.
• Experience using AI for research, content and nurturing.
• Comfort working directly with founders and sales in a fast-moving startup.

Aufgaben

• Own the full-funnel outbound engine from account selection to revenue impact.
• Build and operate large-scale outbound programs; refine ICPs and segments.
• Own lead scoring, routing and conversion with Sales.
• Develop AI-native systems to automate the pipeline and personalize nurturing.

Kenntnisse

B2B Marketing

Outbound Gen

ABM

Sales Enablement

AI in Marketing

Tools

Clay AI

n8n

APIs

Jobbeschreibung

Recur Club is India's first AI-native debt marketplace. We connect founders directly with lenders through a technology-first, agent-driven ecosystem — automating underwriting, matching businesses with the right capital partners, and dramatically reducing turnaround time.

Our mission: when a founder, CFO, or lender thinks debt, we want them to instinctively "Think Recur, when they think Debt."

The Role

Report directly to the Founder; operate alongside a lean team of 4 own the outbound growth engine end-to-end — account selection to revenue impact — using ABM, large-scale list creation, sales enablement, and AI-native nurturing. You're accountable for lead quality, conversion, revenue influence, and brand equity — not campaigns or vanity metrics.

What You'll Do

1. Own the full-funnel outbound engine

• Run and optimise the entire outbound funnel — account selection, engagement, nurturing, conversion.
• Own ABM performance and pipeline-influence targets.
• Design automated, scalable journeys while keeping tone and storytelling distinctly human.

2. Build and operate large-scale outbound programs

• Create and manage high-quality lists via research, scraping, enrichment, and segmentation.
• Continuously refine ICPs, personas, and account prioritisation.
• Partner with Sales and the Founder so outbound drives qualified opportunities and revenue.

3. Own lead scoring, routing and conversion

• Build a lead-scoring and prioritisation engine across inbound and outbound.
• Ensure the right leads reach the right reps at the right time.
• Work with Sales to improve follow-up speed, messaging relevance, and conversion rates.

4. Use AI as a force multiplier (not a gimmick)

• Build AI-native systems — Clay, n8n, APIs, agents — that run the pipeline on autopilot. Not ChatGPT prompts.
• Apply AI to scale personalised nurturing, research, account intelligence, and lead enrichment.
• Use AI workflows for content repurposing, personalised messaging, and video snippets.
• Constantly experiment to improve efficiency, relevance, and response rates — while maintaining high quality.

You might be a fit if:

• 3 years in B2B marketing (fintech a plus), with ownership of revenue-linked KPIs, not just campaigns.
• You're comfortable across brand, content, demand gen, and sales enablement, and can balance brand-building with short-term pipeline.
• You actively use AI for research, content, and nurturing, while keeping strategy, judgment, and creativity human-led.
• You thrive working hands-on with founders, product, and sales in a fast-moving, high-ownership, early-stage environment.