AI Growth Marketer

Founderlink Technologies Pvt.Ltd; Gurugram District; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Recur Club is seeking a high-ownership B2B marketing leader to own the entire outbound engine, from account selection to revenue impact. You will build scalable programs, refine ICPs, and partner with Sales to drive qualified opportunities while shaping the Recur brand across website, content, social, and events.

You will actively use AI for research, nurturing, and messaging, balancing brand-building with short-term pipeline in a fast-moving startup environment.

Qualifications

• 5+ years in B2B marketing with revenue-linked KPIs.
• Experience across brand, content, demand gen and sales enablement.
• Comfort with AI for research, nurturing and messaging.
• Ownership mindset in early-stage, high-ownership environment.

Responsibilities

• Own the full-funnel outbound engine from account selection to revenue impact.
• Build and operate large-scale outbound programs with scalable journeys.
• Own lead scoring, routing and conversion in partnership with Sales.
• Own the Recur brand and its growth engine across channels.
• Use AI-native systems to automate the pipeline and improve efficiency.

Skills

B2B marketing

Revenue ownership

Brand and content

ABM/sales enablement

AI in marketing

Tools

ABM platforms

CRM

AI tooling

n8n/APIs

Job description

Recur Club is India's first AI-native debt marketplace. We connect founders directly with lenders through a technology-first, agent-driven ecosystem — automating underwriting, matching businesses with the right capital partners, and dramatically reducing turnaround time.

Our mission: when a founder, CFO, or lender thinks debt, we want them to instinctively "Think Recur, when they think Debt."

The Role

Report directly to the Founder; operate alongside a lean team of 4.Own the outbound growth engine end-to-end — account selection to revenue impact — using ABM, large-scale list creation, sales enablement, and AI-native nurturing. Own the Recur brand and Bharat Ke Super Founders (BKSF) — our startup show on Amazon MX Player. This is a pipeline and brand role. You're accountable for lead quality, conversion, revenue influence, and brand equity — not campaigns or vanity metrics.

What You'll Do

1. Own the full-funnel outbound engine

Run and optimise the entire outbound funnel — account selection, engagement, nurturing, conversion.

Own ABM performance and pipeline-influence targets.

Design automated, scalable journeys while keeping tone and storytelling distinctly human.

2. Build and operate large-scale outbound programs

Create and manage high-quality lists via research, scraping, enrichment, and segmentation.

Continuously refine ICPs, personas, and account prioritisation.

Partner with Sales and the Founder so outbound drives qualified opportunities and revenue.

3. Own lead scoring, routing and conversion

Build a lead-scoring and prioritisation engine across inbound and outbound.

Ensure the right leads reach the right reps at the right time.

Work with Sales to improve follow-up speed, messaging relevance, and conversion rates.

4. Own the Recur brand

Sharpen and carry the narrative: who we are, and why "Think Debt, Think Recur" becomes the default for founders and lenders.

Build a consistent brand across website, content, social, PR, and events.

Own the brand, distribution, and growth engine behind our founder's show on Amazon MX Player.

Turn BKSF into a top-of-funnel and category-building flywheel for Recur.

6. Use AI as a force multiplier (not a gimmick)

Build AI-native systems — Clay, n8n, APIs, agents — that run the pipeline on autopilot. Not ChatGPT prompts.

Apply AI to scale personalised nurturing, research, account intelligence and lead enrichment.

Use AI workflows for content repurposing, personalised messaging, and video snippets.

Constantly experiment to improve efficiency, relevance, and response rates — while maintaining high quality.

You might be a fit if:

5+ years in B2B marketing (fintech a plus), with ownership of revenue-linked KPIs, not just campaigns.

You're comfortable across brand, content, demand gen, and sales enablement, and can balance brand-building with short-term pipeline.

You actively use AI for research, content, and nurturing, while keeping strategy, judgment, and creativity human-led.

You thrive working hands-on with founders, product, and sales in a fast-moving, high-ownership, early-stage environment.