Assistant Manager-Branding & Communications

Slickblinds; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Slickblinds in Hyderabad seeks an Assistant Manager, Branding & Communications to shape the brand’s visual identity and communications across digital touchpoints, product campaigns and showroom branding. You will conceptualise, plan and execute initiatives with the in-house Motion Graphic Designer and Creative Designer to ensure premium, consistent brand expression.

This role requires strategic thinking, strong storytelling, and hands-on execution from creative briefs to final delivery,

Qualifications

• 5 to 6 years of relevant experience in Branding, Creative Communication, Brand Management or Integrated Marketing.
• Graduate / Postgraduate in Communication Design, Visual Communication, Advertising, Branding or a related discipline.
• Candidates from reputed creative design institutes such as NID, NIFT, MIT Institute of Design, Srishti Manipal, Pearl Academy, DJ Academy or equivalent institutions will be preferred.
• Prior experience in Building Materials, Plywood, Laminates, Furniture, Interior Products, Architecture or Lifestyle industries will be an advantage.
• Candidates with experience in reputed creative agencies or brand communication teams are also encouraged to apply.

Responsibilities

• Develop and execute brand communication strategies aligned with the company’s positioning and marketing objectives.
• Maintain brand consistency across all communication platforms and consumer touchpoints.
• Translate marketing briefs and business objectives into compelling creative communication.
• Develop creative concepts, campaign themes and visual storytelling for product launches, brand campaigns and promotional activities.
• Ensure adherence to brand guidelines, typography, colour palettes and visual identity.
• Conceptualise and execute creative communication for Instagram, Facebook, LinkedIn, YouTube and other relevant digital platforms.
• Develop creative briefs for social media campaigns, product promotions, digital advertisements and brand awareness initiatives.
• Work with the performance marketing team to develop conversion-oriented and engagement-driven creatives.
• Ensure a consistent flow of digital assets, including static creatives, carousels, banners, infographics and campaign adaptations.
• Collaborate with the Motion Graphic Designer on reels, animated videos, product explainers, motion graphics and digital campaign films.
• Coordinate with the Creative Designer to ensure timely delivery and quality of visual assets.
• Conceptualise and execute external showroom branding across dealer outlets, exclusive brand showrooms and retail touchpoints.
• Drive visual merchandising, signage, faade branding, display communication and in-store branding initiatives.
• Develop branding guidelines for dealer showrooms and ensure consistency across locations.
• Coordinate with vendors, fabricators, agencies and internal teams for execution.
• Conduct periodic reviews of showroom branding and ensure quality of execution.
• Develop creative communication for new product launches, product features, USPs and category promotions.
• Create product brochures, catalogues, leaflets, presentations, product specification sheets and other marketing collateral.
• Translate technical product features into simple, engaging and visually appealing consumer communication.
• Support integrated marketing campaigns across digital, print, outdoor and retail media.
• Ensure all communication is aligned with the brand’s positioning and target audience.
• Work in close conjunction with the in-house Motion Graphic Designer and Creative Designer.
• Prepare detailed creative briefs, provide references, and guide the creative development process.
• Review creative outputs and ensure quality, accuracy, consistency and timely delivery.
• Coordinate with external creative agencies, printers, production houses and branding vendors.
• Manage multiple creative projects simultaneously while maintaining delivery timelines.

Skills

Branding

Visual communication

Digital marketing

Campaign conceptualisation

Brand identity systems

Retail branding

Vendor management

Stakeholder management

Creative storytelling

Presentation skills

Education

Graduate / Postgraduate in Communication Design / Visual Communication / Advertising / Branding

Job description

Assistant Manager-BRANDING & COMMUNICATIONS

Experience-5 to 6 Years

Department-Marketing & Communications

Qualification-Design / Communication / Branding

Industry-Building Materials preferred

Role Overview

We are looking for a creative and strategically inclined Assistant Manager, Branding & Communications who can drive the brand's visual identity and communication across digital and physical touchpoints. The candidate will conceptualise, plan, and execute brand communication initiatives across digital platforms, product campaigns, external showroom branding, retail visibility, and marketing collateral. The role requires close coordination with the in-house Motion Graphic Designer, Creative Designer and other marketing stakeholders to ensure consistent, impactful and premium brand communication.

1. Brand Strategy & Communication

• Develop and execute brand communication strategies aligned with the company's positioning and marketing objectives.
• Maintain brand consistency across all communication platforms and consumer touchpoints.
• Translate marketing briefs and business objectives into compelling creative communication.
• Develop creative concepts, campaign themes and visual storytelling for product launches, brand campaigns and promotional activities.
• Ensure adherence to brand guidelines, typography, colour palettes and visual identity.

2. Digital Marketing Creatives & Communication

• Conceptualise and execute creative communication for Instagram, Facebook, LinkedIn, YouTube and other relevant digital platforms.
• Develop creative briefs for social media campaigns, product promotions, digital advertisements and brand awareness initiatives.
• Work with the performance marketing team to develop conversion-oriented and engagement-driven creatives.
• Ensure a consistent flow of digital assets, including static creatives, carousels, banners, infographics and campaign adaptations.
• Collaborate with the Motion Graphic Designer on reels, animated videos, product explainers, motion graphics and digital campaign films.
• Coordinate with the Creative Designer to ensure timely delivery and quality of visual assets.

3. Showroom Branding & Retail Visibility

• Conceptualise and execute external showroom branding across dealer outlets, exclusive brand showrooms and retail touchpoints.
• Drive visual merchandising, signage, faade branding, display communication and in-store branding initiatives.
• Develop branding guidelines for dealer showrooms and ensure consistency across locations.
• Coordinate with vendors, fabricators, agencies and internal teams for execution and installation.
• Conduct periodic reviews of showroom branding and ensure quality of execution.

4. Campaign & Product Communication

• Develop creative communication for new product launches, product features, USPs and category promotions.
• Create product brochures, catalogues, leaflets, presentations, product specification sheets and other marketing collateral.
• Translate technical product features into simple, engaging and visually appealing consumer communication.
• Support integrated marketing campaigns across digital, print, outdoor and retail media.
• Ensure all communication is aligned with the brand's positioning and target audience.

5. Creative Team & Agency Coordination

• Work in close conjunction with the in-house Motion Graphic Designer and Creative Designer.
• Prepare detailed creative briefs, provide references, and guide the creative development process.
• Review creative outputs and ensure quality, accuracy, consistency and timely delivery.
• Coordinate with external creative agencies, printers, production houses and branding vendors.
• Manage multiple creative projects simultaneously while maintaining delivery timelines.

Desired Skills & Competencies

• Strong understanding of branding, visual communication, design aesthetics, and creative storytelling.
• Good understanding of digital marketing platforms and social media communication.
• Ability to conceptualise creative campaigns rather than merely execute design briefs.
• Strong knowledge of brand identity systems, typography, layouts and visual hierarchy.
• Understanding of retail branding, outdoor branding and visual merchandising.
• Excellent coordination, project management and vendor management skills.
• Ability to translate marketing objectives into effective creative communication.
• Strong presentation, communication and stakeholder management skills.

Educational Background & Experience

• 5 to 6 years of relevant experience in Branding, Creative Communication, Brand Management or Integrated Marketing.
• Graduate / Postgraduate in Communication Design, Visual Communication, Advertising, Branding or a related discipline.
• Candidates from reputed creative design institutes such as NID, NIFT, MIT Institute of Design, Srishti Manipal, Pearl Academy, DJ Academy or equivalent institutions will be preferred.
• Prior experience in Building Materials, Plywood, Laminates, Furniture, Interior Products, Architecture or Lifestyle industries will be an advantage.
• Candidates with experience in reputed creative agencies or brand communication teams are also encouraged to apply.

What We Are Looking For

• A creative thinker with a strong understanding of brand building.
• Someone who can independently conceptualise and drive creative communication projects.
• A professional who understands the relationship between brand aesthetics and business objectives.
• Someone comfortable working with designers, agencies, vendors and cross-functional teams.
• A hands-on individual who can take ownership from creative conceptualisation to final execution.

THE IDEAL CANDIDATE

A blend of a Brand Communicator, Creative Strategist and Execution Specialist someone who can brief designers, challenge creative outputs, conceptualise campaigns and take ownership of execution.