Agency Manager

Nivabupa; Coimbatore District; On-site; INR 600,000 - 900,000; Full time

Job summary

Niva Bupa Health Insurance Company Limited seeks a Base Agency professional to help achieve business outcomes by recruiting and building a quality agency force of agents, while ensuring compliance.

The role emphasizes analytical MIS interpretation, team leadership, and strong communication to drive sales strategies and revenue growth within India's health-insurance landscape.

Qualifications

• Analytical skills to read and interpret MIS.
• Ability to manage a team of agents and keep them motivated.
• Sound domain knowledge of health insurance policies in India.
• Strong written and verbal communication skills.
• Graduation in any discipline from a recognized institute.
• Result orientation and ability to spot opportunities.

Responsibilities

• Enable achievement of key business outcomes.
• Build a quality agency by focusing on quality of hire and skilling.
• Ensure adherence to all statutory and compliance requirements.
• Recruitment, case rate and case count management, persistency, and agent productivity.
• Drive incentive schemes to ensure agents income exceeds benchmarks.
• Mentor and review agents; field observation and regular visits.

Skills

Analytical skills

Team management

Sales strategy design

Communication skills

MIS interpretation

Education

Graduation in any discipline

Job description

Permanent

Job Description

About Niva Bupa

Niva Bupa Health Insurance Company Limited is a Public Listed Company on Stock exchange(s). The company’s purpose is to give every Indian the confidence to access the best healthcare. It intends to play the role of an enabler in the lives of its customers and help them live life without constraints. This is reflected in its brand philosophy – ‘Zindagi Ko Claim Kar Le’.

As of December 31, 2025, Niva Bupa had over 210 physical branches across India. It additionally offers health insurance through its ecosystem partners including 2.2 Lakh agents, 575+ brokers, and over 115 Banca & Other Corporate Agency Partners. The company currently covers 24.5 million lives and has 10,587 hospitals empanelled in its hospital network.

Niva Bupa has consistently maintained 90%+ claim settlement ratio over the last 4 financial years, having ended Q3FY26 with claim settlement ratio of 94.1%. With an employee base of over 10,100 people, the company is a certified Great Place to Work six times in a row.

Role & responsibilities

JOB SUMMARY

(Primary function and purpose of this role)

• Enable achievement of key business outcomes
• Build a quality Agency by focusing on quality of hire and skilling
• Ensure adherence to all statutory and compliance requirements

KEY RESPONSIBILITIES

A. Achievement of Business Plans

• Ability to manage all the parameters of their business;
• Recruitment
• Case Rate and Case count
• Persistency
• Ensure that the Agents are engaged, motivated and productive by forging a strong relationship
• Ensure that Agents are constantly inducted, activated and productive
• Drive the incentive schemes to ensure that the Agents income exceeds benchmark
• Drive the R&R schemes floated by HO, ZO and branch
• Support the Agents in liaison with the HO for addressing their requirements/ concerns
• Being fully compliant to all the norms laid down by the regulators and the company
• Manage channel conflicts in the team
• To achieve product wise targets & profitability
• Understand the Agents business in depth and seek opportunities for business development and revenue generation

B. Team Building

• Goal setting of all Agents in the team.
• Regular and periodic review, monitoring and mentoring of all the relationship they are managing to ensure that they are on track to achieve their goals
• Regular Field observation and Demonstration with the agency force
• Regular Agent visit

Key Measures of Performance

Major performance assessing criteria and expectations from the role)

• New GWP
• Renewal GWP
• Renewal no. of cases
• Active agents and PA
• New Agents Hiring
• Audit findings

Key Relationships (Internal / External)

Internal: Agency Team & Cross Functional Teams

External: Agents & Policy Holders

Preferred candidate profile

A. Analytical Skills

• Designing Sales Strategies to achieve the business goals
• Analytical skills to read , interpret MIS
• Skill sets to handle a team of agents to achieve the business goals

B. Domain Knowledge

• Sound domain knowledge of the health insurance policies and practice in India
• Good knowledge of the legal and regulatory requirements and compliances
• Strong written and verbal communication skills
• Ability to manage a team, keep it motivated.
• Result orientation
• Ability to spot and utilize opportunities.
• Energetic and enthusiastic personality
• Graduation in any discipline from a recognized educational institute

Experience - 1-5 years of relevant work experience.

Job Snapshot

Updated Date

01-05-2026

Job ID

MB_JOB_5630

Function

Base Agency