Advertising Sales Executive

Collegedunia

Gurugram District

On-site

INR 900,000 - 1,500,000

Full time

5 days ago

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Job summary

Collegedunia is seeking a Performance Ad Sales Executive to drive revenue by onboarding performance-focused advertisers and agencies. This role is highly data-driven and focuses on ROI, conversions, and scalable growth through CPC, CPA, and CPI-based advertising solutions.

You will onboard advertisers across E-commerce, Fintech, Gaming, EdTech, and Apps, analyze KPIs like CPA/ROAS/LTV, and optimize campaigns for scale and efficiency while collaborating with AdOps and analytics teams.

Qualifications

Strong understanding of performance marketing and digital funnels.
Hands-on experience with performance KPIs and optimization.
Ability to analyze large datasets and make quick decisions.

Responsibilities

Onboard performance advertisers across verticals such as E-commerce, Fintech, Gaming, EdTech, and Apps.
Understand advertiser KPIs including CPA, ROAS, LTV, and funnel metrics.
Set up campaigns aligned to performance goals and scalability benchmarks.
Monitor daily campaign performance and proactively optimize for scale and efficiency.
Work closely with AdOps and analytics teams on tracking, attribution, and postbacks.
Identify underperforming funnels and recommend creative, targeting, or bid changes.
Maintain strong client retention through performance delivery.
Achieve revenue through volume scaling and long-term advertiser retention.
Upsell high-performing traffic sources, premium placements, and exclusive inventory.
Build predictable revenue pipelines through repeat performance budgets.

Skills

Performance marketing

KPI optimization

Data analysis

Job description

Collegedunia is one of India’s leading education platforms, helping students discover the best colleges in India and abroad. From college research and exam prep to applications and campus insights, we simplify the entire student journey.

Founded in 2014, Collegedunia is consistently ranked among the top education portals by SimilarWeb and recognized as “Best Educational Portal” by IAMAI. It has also been featured among Top 100 Startups in Asia by Tech in Asia.

Backed by a team of 1000+ young and driven professionals, Collegedunia continues to scale rapidly, with strong growth and industry recognition.

Backed by strong fundamentals, Collegedunia has crossed ₹200 Cr in revenue and turned profitable, with ambitions to scale 3X and go public — read the full story

Role Overview

We are looking for a Performance Ad Sales Executive to drive revenue by onboarding performance-focused advertisers and agencies. This role is highly data-driven and focuses on ROI, conversions, and scalable growth through CPC, CPA, and CPI-based advertising solutions.

Client Onboarding & Growth

Onboard performance advertisers across verticals such as E-commerce, Fintech, Gaming, EdTech, and Apps
Understand advertiser KPIs including CPA, ROAS, LTV, and funnel metrics
Set up campaigns aligned to performance goals and scalability benchmarks
Monitor daily campaign performance and proactively optimize for scale and efficiency
Work closely with AdOps and analytics teams on tracking, attribution, and postbacks
Identify underperforming funnels and recommend creative, targeting, or bid changes
Maintain strong client retention through performance delivery

Revenue & Scale

Achieve revenue through volume scaling and long-term advertiser retention
Upsell high-performing traffic sources, premium placements, and exclusive inventory
Build predictable revenue pipelines through repeat performance budgets

Performance Advertising Expertise

Sell and manage CPC, CPA, CPI, and hybrid performance models
Understand attribution tools, fraud prevention, and conversion tracking
Stay updated with performance trends, privacy regulations, and tracking limitations

Key KPIs