Role & responsibilities
The Admission Officer will be responsible for managing and executing the undergraduate admissions process at the University. The role involves engaging with prospective students and parents, generating admission enquiries, counselling students on academic programmes, managing applications, and driving student enrolments to achieve the University’s admission targets.
The incumbent will serve as an important interface between prospective students, parents, academic departments, and the University’s admission team, ensuring a seamless and professional admission experience.
Key Responsibilities
1. Student Counselling & Enquiry Management
- Respond to admission enquiries received through various channels, including telephone, email, website, social media, and walk-ins.
- Counsel prospective students and parents regarding undergraduate programmes, eligibility criteria, curriculum, career opportunities, and admission procedures.
- Provide accurate information about the University’s academic offerings, infrastructure, campus facilities, scholarships, and placement opportunities.
- Conduct regular follow-ups with prospective students to convert enquiries into applications and admissions.
2. Admission Process Management
- Manage the complete undergraduate admission cycle, from initial enquiry to final enrolment.
- Assist candidates with application forms, document submission, entrance examinations, interviews, and other admission formalities.
- Verify academic documents and ensure candidates meet the prescribed eligibility criteria.
- Coordinate with academic departments for entrance tests, interviews, assessments, and admission decisions.
- Ensure timely communication of admission offers, selection status, and joining instructions.
3. Lead Generation & Conversion
- Work towards achieving individual and institutional admission targets.
- Maintain a robust pipeline of prospective students and regularly track enquiry-to-application and application-to-admission conversions.
- Identify potential student segments and contribute to strategies for improving admissions.
- Participate in education fairs, career counselling sessions, school visits, exhibitions, and other student outreach activities.
- Develop and maintain relationships with schools, counsellors, coaching institutes, and other referral networks.
4. School Outreach & Engagement
- Coordinate with the outreach and marketing teams to organise school engagement programmes, career guidance sessions, and university presentations.
- Represent the University at school events, education fairs, and admission-related activities.
- Build relationships with school principals, counsellors, teachers, and career guidance professionals.
- Support campus visits, open houses, webinars, and other student engagement initiatives.
5. Data Management & MIS
- Maintain accurate records of admission enquiries, applications, follow-ups, offers, and confirmed enrolments.
- Update the admission CRM and ensure timely tracking of prospective students.
- Prepare daily, weekly, and monthly admission reports and conversion dashboards.
- Analyse admission trends, lead sources, and conversion ratios to identify areas for improvement.
- Ensure proper documentation and compliance with University admission policies.
6. Coordination & Stakeholder Management
- Coordinate with academic departments, finance, marketing, student services, and other internal teams to facilitate the admission process.
- Assist students and parents with information regarding fee structures, scholarships, hostel facilities, and other student services.
- Ensure a positive prospective student experience through timely communication and effective query resolution.
Key Performance Indicators (KPIs)
- Achievement of assigned undergraduate admission targets.
- Enquiry-to-application and application-to-enrolment conversion ratios.
- Number of prospective student interactions and follow-ups.
- Timely processing of applications and admission documentation.
- Effectiveness of school outreach and student engagement initiatives.
- Accuracy and timely updating of admission MIS/CRM.
- Student and parent satisfaction levels.
Preferred candidate profile
Educational Qualification
- Bachelor's degree in any discipline; Master's degree in Management, Marketing, Education, or a related field would be preferred.
Experience
- 5-8 years of experience in admissions, student counselling, business development, or education sales.
- Experience working with a university, higher education institution, or reputed educational organisation will be preferred.
- Candidates with experience in undergraduate admissions and student recruitment will have an advantage.
Desired Skills & Competencies
- Excellent communication and interpersonal skills.
- Strong student counselling and relationship management abilities.
- Good presentation, negotiation, and persuasion skills.
- Target-oriented approach with a focus on admission conversions.
- Proficiency in MS Office, Excel, CRM, and admission management systems.
- Strong follow-up, coordination, and organisational skills.
- Ability to engage effectively with students, parents, and school representatives.