Admission Counsellor

DPS Nacharam; Hyderabad; On-site; INR 223,000 - 446,000; Full time

Job summary

DPS Nacharam is seeking a proactive Admission Counsellor / Admissions In-Charge to manage the school’s admission process and provide a welcoming experience to prospective parents and students in Hyderabad. You will handle enquiries, counsel parents on curriculum and fees, conduct school tours, and coordinate admissions to ensure timely follow-ups that convert enquiries into admissions.

The role requires excellent communication, strong organization, and the ability to work with academic,

Qualifications

• Graduate degree in any discipline.
• 2–7 years of relevant experience in school admissions or educational counselling.
• Experience managing an admissions desk or admissions team preferred.
• Experience with MIS/CRM or data reporting is helpful.

Responsibilities

• Handle admission enquiries via walk-in, phone, email, and other channels.
• Counsel parents on curriculum, teaching methodology, programmes, facilities, and fees.
• Conduct school tours and present a positive impression to prospective parents.
• Coordinate admission formalities and ensure complete and accurate documents.
• Follow up with enquiries to achieve conversions and meet targets.
• Maintain admission records, MIS reports, and pipeline updates.

Skills

Communication skills

Interpersonal skills

Counselling

Organizational skills

Follow-up discipline

Education

Graduate degree

Tools

MS Office

Excel

CRM/ERP software

Job description

We are looking for a proactive, customer-focused, and result-oriented Admission Counsellor / Admissions In-Charge to manage the school's admission process and provide a professional, welcoming experience to prospective parents and students. The ideal candidate will be responsible for handling admission enquiries, counselling parents, conducting school tours, explaining academic programmes and fee structures, coordinating admission formalities, and ensuring timely follow-ups to convert enquiries into confirmed admissions. The candidate should possess excellent communication skills, strong interpersonal abilities, organizational skills, and the capability to manage admission targets and maintain accurate records.

The ideal candidate should be confident, presentable, approachable, and passionate about interacting with parents and supporting students through the admission process. The candidate must demonstrate ownership, accountability, and the ability to balance parent counselling, operational coordination, documentation, and admission conversion objectives.

Admission enquiry management & parent counselling

• Handle walk-in, telephone, email, website, and other admission enquiries professionally.
• Counsel parents regarding the school's curriculum, teaching methodology, academic programmes, facilities, extracurricular activities, and fee structure.
• Understand parents expectations and recommend suitable classes or programmes based on the school's admission guidelines.
• Conduct school tours and provide prospective parents with a positive impression of the institution.
• Build strong relationships with parents through clear communication, timely responses, and effective follow-ups.

Admission process coordination

• Manage the complete admission cycle, from initial enquiry to registration and final admission confirmation.
• Coordinate student assessments, interactions, document verification, and other admission formalities.
• Ensure that admission forms, student records, and supporting documents are complete and accurately maintained.
• Coordinate with academic coordinators, teachers, accounts, and administration teams to ensure a smooth admission process.
• Ensure compliance with the school's admission policies, eligibility criteria, and procedures.

Enquiry conversion & admission targets

• Follow up with prospective parents through calls, messages, and other approved communication channels.
• Maintain an organized database of enquiries, follow-up status, registrations, and confirmed admissions.
• Work towards achieving admission targets and improving enquiry-to-admission conversion rates.
• Identify pending enquiries, follow-up opportunities, and reasons for non-conversion.
• Support admission campaigns, outreach initiatives, school events, and promotional activities, as required.

Records, MIS & reporting

• Maintain accurate and updated admission enquiry registers, student application records, and admission trackers.
• Prepare daily, weekly, and monthly reports on enquiries, follow-ups, registrations, conversions, and pending cases.
• Update admission data in the school's designated software, ERP, CRM, or Excel trackers.
• Maintain confidentiality and accuracy of student and parent information.
• Submit regular reports and admission pipeline updates to the reporting manager or school management.

Admissions In-Charge responsibilities

• Oversee day-to-day admission activities and ensure smooth coordination of the admissions desk.
• Monitor enquiry handling, follow-up schedules, documentation, and admission conversion performance.
• Coordinate with relevant departments to resolve parent queries and admission-related issues.
• Guide and support admission team members, where applicable.
• Ensure professional service standards and a consistent parent experience throughout the admission journey.

Qualifications & experience

• Graduate degree in any discipline; candidates with qualifications in Business Administration, Marketing, Education, or related fields will be preferred.
• 2-7 years of relevant experience in school admissions, educational counselling, customer relationship management, or a similar role.
• Experience in a reputed school or educational institution will be an added advantage.
• Candidates with prior experience managing an admissions desk or leading an admission team will be preferred for the Admissions In-Charge role.

Skills & competencies

• Excellent verbal and written communication skills
• Strong interpersonal, counselling, and parent relationship management skills
• Good convincing, negotiation, and enquiry-conversion abilities
• Proficiency in MS Office, Excel, email, and basic computer applications
• Strong organizational skills, attention to detail, and follow-up discipline
• Ability to manage multiple enquiries and work in a target-driven environment
• Professional attitude, patience, problem-solving ability, and a service-oriented mindset
• Ability to work collaboratively with academic, administrative, and management teams

Performance metrics

• Number of enquiries handled and follow-ups completed
• Enquiry-to-registration and enquiry-to-admission conversion rates
• Achievement of assigned admission targets
• Timeliness and accuracy of admission documentation and data entry
• Quality of parent communication and overall admission experience
• Accuracy and timely submission of admission MIS reports