Admission Counselor

The Kulish School; Jaipur; On-site; INR 300,000 - 540,000; Full time

Job summary

The Kulish School in Jaipur is seeking an experienced Admission Counselor to manage prospective parent enquiries and guide families through the admission journey. You will articulate the school's vision, curriculum, and learning philosophy and convert enquiries into admissions, ensuring a professional, informative experience.

You will conduct professional campus tours, counsel on programmes, coordinate the end-to-end admissions process, maintain MIS records, and support open houses and outreach

Qualifications

• Excellent communication and interpersonal skills with a customer-focused approach.
• Ability to communicate the school's vision, academic programmes, learning philosophy, and value proposition to prospective families.
• Strong follow-up and lead-conversion skills with the ability to manage multiple enquiries.

Responsibilities

• Handle admission enquiries via phone, emails, walk-ins, and digital channels.
• Counsel prospective parents on curriculum, programmes, and educational philosophy.
• Conduct campus/school tours for prospective families and personalise the experience.
• Guide parents through the complete admission process, including registration, documentation, and fee formalities.
• Maintain accurate MIS records and regular reports; monitor lead conversion and follow-ups.
• Support open houses, admission events, and outreach activities; assist in campaigns as needed.

Skills

Communication skills

Interpersonal skills

Counselling skills

Presentation skills

MS Office

CRM/MIS

Digital communication

Education

Bachelor's degree

Postgraduate qualification

Tools

CRM/MIS

Job description

Industry: Education / International School

Reporting To: Head of Admissions / School Leadership

About the Role

We are looking for an experienced, student-centric, and proactive Admission Counselor to manage prospective parent enquiries and guide families throughout the school admission journey.

The ideal candidate should have excellent communication and interpersonal skills, a customer-focused approach, and the ability to effectively communicate the school's vision, academic programmes, learning philosophy, and overall value proposition to prospective families.

The Admission Counselor will play a key role in converting enquiries into admissions while ensuring that every prospective family receives a professional, informative, and positive experience.

Key Responsibilities

1. Enquiry & Lead Management

• Handle admission enquiries received through phone calls, emails, walk-ins, website, social media, and other digital channels.
• Understand the requirements and expectations of prospective parents and provide appropriate information.
• Maintain regular follow-ups with prospective families and ensure timely responses to all enquiries.
• Manage the admission enquiry pipeline and track leads from initial enquiry through enrolment.

2. Parent Counselling & School Representation

• Counsel prospective parents regarding the school's curriculum, academic programmes, teaching methodology, facilities, activities, and overall educational philosophy.
• Clearly communicate the school's vision, mission, values, and unique value proposition.
• Address parent queries and concerns professionally and provide accurate information.
• Build strong relationships with prospective parents and create a positive impression of the school.

3. School Tours

• Conduct professional and engaging campus/school tours for prospective families.
• Explain key facilities, learning spaces, programmes, activities, and student experiences during the tour.
• Personalise the school tour based on the interests and requirements of the family.
• Ensure prospective parents receive a welcoming and memorable experience.

4. Admission Process Management

• Guide parents through the complete admission process, including:
• Enquiry and registration
• Application submission
• Documentation
• Assessments/interactions
• Fee/payment formalities
• Final enrolment
• Coordinate with academic, administration, finance, and other relevant departments to ensure a smooth admission experience.
• Keep parents updated about the status of their application at every stage.

5. Data & MIS Management

• Maintain accurate and updated records of enquiries, leads, follow-ups, applications, conversions, and enrolments.
• Regularly update the admission CRM/MIS or other lead management systems.Prepare admission-related reports and provide regular updates to the reporting manager.
• Monitor lead conversion and follow-up effectiveness.

6. Parent Relationship Management

• Develop and maintain strong relationships with prospective and newly enrolled families.
• Ensure timely and professional communication throughout the admission journey.
• Handle parent concerns and coordinate with the concerned teams for resolution.
• Maintain a high level of professionalism and confidentiality while dealing with families.
• Support and participate in Open Houses, admission events, school exhibitions, parent interactions, workshops, and outreach activities.
• Assist in school marketing and admission campaigns when required.
• Support other admission-related activities and initiatives assigned by the management from time to time.
• Excellent verbal and written communication skills.
• Strong counselling, presentation, and interpersonal skills.
• Customer/parent-centric approach with strong relationship-building ability.
• Good understanding of the school admission process and education sector.
• Strong follow-up and lead-conversion skills.
• Ability to confidently conduct school tours and presentations.
• Good coordination and organisational skills.
• Proficiency in MS Office, CRM/MIS, email, and digital communication platforms.
• Ability to handle multiple enquiries and priorities effectively.
• Professional appearance, positive attitude, and confident personality.

Educational Qualification

• Bachelor's degree in Education, Business Administration, Marketing, Communication, Psychology, or a related field.
• A postgraduate qualification will be an added advantage.

Experience

• 3-6 years of relevant experience in school admissions, counselling, education sales, customer relationship management, or a similar role.
• Experience in IB / IGCSE / International / Premium K-12 schools will be preferred.
• Candidates with strong experience in parent counselling and admission conversion may also be considered.

Key Performance Indicators (KPIs)

• Number of qualified admission enquiries handled.
• Lead-to-application conversion.
• Timeliness and quality of follow-ups.
• Parent satisfaction and experience.
• Accuracy of admission MIS/CRM data.
• Participation and contribution to admission events and outreach initiatives.

Ideal Candidate Profile

The ideal candidate will be a confident communicator, empathetic counsellor, and relationship builder who can understand the needs of parents and effectively present the school's educational offerings. The person should be target-oriented while maintaining a warm, professional, and student-first approach.