Ad Operations Manager

applabs.ai; Mumbai, Bengaluru; Sur place; INR 1 200 000 - 1 800 000; Plein temps

Résumé du poste

Applabs Media, Mumbai-based ad tech leader, seeks an experienced Ad Operations Manager to drive branding and performance campaigns across multiple platforms. You will ensure smooth execution, monitor KPIs, and protect brand safety while optimizing spend.

Key responsibilities include end-to-end campaign management, data-driven optimization, P&L accountability, fraud detection, and reporting. The role emphasizes analytical rigor, tool proficiency, and collaboration with diverse teams.

Qualifications

• Minimum 3 years in Ad Operations focusing on branding and performance campaigns.
• Experience in campaign execution using the listed tools and platforms.
• Strong analytical ability, problem-solving skills, and keen attention to detail.

Responsabilités

• Manage end-to-end execution of branding and performance campaigns across multiple platforms.
• Monitor campaign performance, analyze key metrics, and apply data-driven optimizations to achieve KPIs.
• Maintain P&L accountability for executed campaigns.
• Detect and mitigate ad fraud to ensure high-quality traffic and brand safety.
• Utilize industry-leading ad servers and tracking tools to ensure seamless campaign implementation.
• Generate reports and actionable insights to enhance campaign effectiveness and efficiency.

Connaissances

Ad Operations

Branding campaigns

Performance campaigns

Data analysis

Attention to detail

Campaign optimization

Formation

B.Tech or equivalent

Outils

DV360

TTD

MediaMath

Amazon DSP

Yahoo DSP

Xandr

Adkernel

Oath

Description du poste

Applabs Media is seeking an experienced Ad Operations Manager to oversee branding and performance campaigns. This role requires expertise in campaign execution, optimization, and fraud prevention, ensuring seamless delivery and maximum efficiency.

Who We Are:

Applabs Media is a leading ad tech company committed to providing transparent advertising platforms while empowering businesses to excel in the digital landscape. With a commitment to excellence and a passion for pushing boundaries, we deliver tailored solutions around programmatic advertising leveraging Rich media Ads, OEMs, Connected TVs, Premium Mobile Apps and Google DV360 that maximizes the impact of every advertising campaign.

Key Responsibilities:

• Manage end-to-end execution of branding and performance campaigns across multiple platforms.
• Monitor campaign performance, analyze key metrics, and apply data-driven optimizations to achieve KPIs.
• Maintain P&L accountability for executed campaigns.
• Detect and mitigate ad fraud to ensure high-quality traffic and brand safety.
• Utilize industry-leading ad servers and tracking tools to ensure seamless campaign implementation.
• Generate reports and actionable insights to enhance campaign effectiveness and efficiency.

Ad Ops - Branding (CPM, CPC, Branding)

Tools: DV360 | TTD | MediaMath | Amazon | Yahoo | Xandr | Adkernal | Oath.

Ad Ops - Mobile Performance (CPI, CPT, CPA, CPL, CPS)

Tools: Appsflyer, Branch, Kochava, Adjust, Singular, Affise, Trackier (VNative), GetCake, Tune, HasOffers, Fuse Click.

What We Are Looking For:

• Experience: Minimum 3 years in Ad Operations, with a focus on branding and performance campaigns.
• Technical Expertise: Proven experience in campaign execution using the mentioned tools and platforms.
• Skills: Strong analytical ability, problem-solving skills, and keen attention to detail.
• Education: B.Tech or equivalent degree.