Excellent Opportunity- Copywriter (Performance Marketing)

Probus Insurance Broker; Mumbai; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Probus Insurance Broker Pvt. Ltd. in Mumbai is seeking a creative Copywriter focused on Meta Ads (Facebook and Instagram) to craft hooks, headlines, primary text and CTAs that drive quality leads and conversions.

You will collaborate with performance marketing and design teams to develop landing pages, banners, and other digital assets, ensuring brand-aligned messaging and ongoing copy optimization through tests.

Qualifications

• Hands-on experience in copywriting for Meta Ads (Facebook and Instagram).
• Strong understanding of performance marketing, lead generation and conversion-focused copywriting.
• Ability to write attention-grabbing hooks, persuasive headlines, engaging primary text and CTAs.
• Excellent written English and ability to translate complex product information into simple messaging.

Responsibilities

• Write persuasive and engaging ad copy for Meta Ads to drive lead generation and conversions.
• Develop hooks, headlines, primary text, and CTAs for campaigns.
• Create copy for ad creatives, banners, landing pages and other digital assets.
• Collaborate with performance marketing and design teams to develop impactful creatives.
• Understand target audiences and campaign objectives to craft relevant messaging.
• Develop multiple copy variations for A/B testing and optimize messaging based on performance.
• Ensure all marketing communication is clear, brand-aligned and compliant with advertising guidelines.
• Work on campaigns related to insurance products such as Health, Motor, Life, and other offerings as required.

Skills

Meta Ads copywriting

Performance marketing

Lead generation copy

English writing

A/B testing copy

Collaboration with design

Job description

About the Role

Probus Insurance Broker Pvt. Ltd. is looking for a creative and performance-driven Copywriter with hands-on experience in writing compelling ad copy for Meta Ads (Facebook and Instagram). The ideal candidate should understand how to craft engaging hooks, headlines, primary text, and creative copy that captures attention, drives engagement, and generates quality leads.

Experience in the insurance, financial services, or fintech industry will be an added advantage.

Office Location: Mumbai ( Andheri E)

Key Responsibilities

• Write persuasive and engaging ad copy for Meta Ads (Facebook and Instagram) to drive lead generation and conversions.
• Develop compelling hooks, headlines, primary text, and call-to-action (CTA) variations for performance marketing campaigns.
• Create copy for ad creatives, banners, landing pages, and other digital marketing assets.
• Collaborate with the performance marketing and design teams to develop impactful, conversion-focused creatives.
• Understand target audiences, customer pain points, and campaign objectives to create relevant and engaging messaging.
• Develop multiple copy variations for A/B testing and continuously optimize messaging based on campaign performance.
• Ensure all marketing communication is clear, accurate, brand-aligned, and compliant with applicable advertising guidelines.
• Work on campaigns related to insurance products such as Health, Motor, Life, and other insurance offerings, as required.

Required Skills & Qualifications

• Proven hands-on experience in copywriting for Meta Ads (Facebook and Instagram).
• Strong understanding of performance marketing, lead generation, and conversion-focused copywriting.
• Ability to write attention-grabbing hooks, persuasive headlines, engaging primary text, and effective CTAs.
• Excellent written communication skills and a strong command of English.
• Ability to translate complex product information into simple, customer-friendly messaging.
• Creativity, attention to detail, and the ability to work in a fast-paced environment.
• Experience working closely with designers and digital marketing teams.

Preferred Qualifications

• Experience in the insurance, BFSI, fintech, or financial services industry.
• Familiarity with A/B testing, campaign metrics, and performance optimization.
• Experience writing landing page copy, website content, email campaigns, or social media content.