Account Manager - Web Marketing

Adcanopus Digital Media Pvt Ltd; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Fast-paced environment

Cross-functional collaboration

Performance marketing focus

Job summary

Adcanopus Digital Media Pvt Ltd in Bengaluru, India, is seeking an Account Manager for our Web Performance Marketing team. You will manage web-based campaigns across CPL, CPA, and CPR, build long-term client relationships, and drive lead generation and campaign optimization through data-driven strategies.

The ideal candidate has 1–2 years in performance marketing or digital account management, strong analytics, and proficiency with Google Analytics and CRM platforms.

Qualifications

• 1–2 years of experience in web-based performance marketing or digital account management.
• Strong knowledge of CPL and CPA lead generation models, funnel tracking, and attribution logic.
• Hands-on experience with platforms like Google Analytics, CRM tools, and campaign management platforms (e.g., Trackier, Offerslook, Affise).
• Solid communication and client-handling skills, with the ability to manage multiple projects simultaneously.
• Proven analytical skills and the ability to interpret data for performance optimization.

Responsibilities

• Manage and optimize web-based performance marketing campaigns (CPL, CPA, CPR) to drive qualified leads.
• Build and maintain long-term client relationships through regular communication and performance reviews.
• Drive revenue growth by identifying upsell opportunities and optimizing campaign outcomes.
• Plan and manage campaign strategy, budgeting, and performance delivery in alignment with client KPIs.
• Analyze campaign data using tools such as Google Analytics, CRM dashboards, and other attribution platforms to derive actionable insights.
• Collaborate with internal teams (affiliate, creative, product, and media buying) to ensure smooth execution of campaigns.
• Monitor lead quality, fraud risk, and data integrity to ensure cost-effective acquisition.
• Ensure campaign compliance with brand, regulatory, and quality standards.
• Maintain clear documentation and reporting of campaign progress, billing, and client communications.

Skills

Performance marketing

Account management

Data analysis

Campaign optimization

Communication

Tools

Google Analytics

CRM tools

Trackier

Offerslook

Affise

Job description

Job Description

We are seeking a dynamic and results-oriented Account Manager to join our Web Performance Marketing team. This role is perfect for someone with hands-on experience in managing web-based advertiser campaigns across CPL, CPA, and CPR models, with a deep understanding of performance marketing metrics and tools. As part of our growth team, you will be responsible for managing client relationships, scaling lead generation efforts, and optimizing campaign performance through data-driven strategies and strong cross-functional collaboration.

Job Description

We are seeking a dynamic and results-oriented Account Manager to join our Web Performance Marketing team. This role is perfect for someone with hands-on experience in managing web-based advertiser campaigns across CPL, CPA, and CPR models, with a deep understanding of performance marketing metrics and tools. As part of our growth team, you will be responsible for managing client relationships, scaling lead generation efforts, and optimizing campaign performance through data-driven strategies and strong cross-functional collaboration.

Key Responsibilities

• Manage and optimize web-based performance marketing campaigns (CPL, CPA, CPR) to drive qualified leads.
• Build and maintain long-term client relationships through regular communication and performance reviews.
• Drive revenue growth by identifying upsell opportunities and optimizing campaign outcomes.
• Plan and manage campaign strategy, budgeting, and performance delivery in alignment with client KPIs.
• Analyze campaign data using tools such as Google Analytics, CRM dashboards, and other attribution platforms to derive actionable insights.
• Collaborate with internal teams (affiliate, creative, product, and media buying) to ensure smooth execution of campaigns.
• Monitor lead quality, fraud risk, and data integrity to ensure cost-effective acquisition.
• Ensure campaign compliance with brand, regulatory, and quality standards.
• Maintain clear documentation and reporting of campaign progress, billing, and client communications.

Qualifications

• 1–2 years of experience in web-based performance marketing or digital account management.
• Strong knowledge of CPL and CPA lead generation models, funnel tracking, and attribution logic.
• Hands-on experience with platforms like Google Analytics, CRM tools, and campaign management platforms (e.g., Trackier, Offerslook, Affise).
• Solid communication and client-handling skills, with the ability to manage multiple projects simultaneously.
• Proven analytical skills and the ability to interpret data for performance optimization.
• Proficiency in Microsoft Excel or Google Sheets for reporting and data analysis.
• A demonstrated track record of running ROI-positive campaigns.

Benefits

• Ability to work in a fast-paced, results-oriented environment.
• Detail-oriented with a focus on operational excellence.
• Enthusiastic about performance marketing and client success.
• Collaborative, with experience working across multiple teams and tools.

Adcanopus Digital Media Pvt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.