Account Manager- Performance Marketing & Social Media

Modifyed Digital; Dadri; On-site; INR 500,000 - 900,000; Full time

Job summary

Modifyed Digital is seeking a Client Relationship & Account Manager to own day-to-day client communications for PPC, social media, and related campaigns. You will gather objectives, align on KPIs, and manage expectations.

You will plan and oversee Google Ads and Meta Ads campaigns, supervise content coordination, monitor metrics like CTR, CPC, and ROAS, and present insights to clients. Collaboration with internal teams ensures timely deliverables.

Qualifications

• Understanding of PPC metrics, campaign optimization, social media analytics, and digital marketing KPIs.
• Excellent verbal and written communication skills.
• Strong client management, presentation, coordination, and problem-solving abilities.
• Ability to multitask, manage multiple client accounts, and meet deadlines.

Responsibilities

• Serve as the primary point of contact for assigned clients of PPC & Social Media and manage day-to-day communication.
• Understand client requirements, business objectives, target audiences, and campaign expectations.
• Conduct regular client meetings, provide performance updates, and address queries and concerns.
• Manage client expectations, feedback, approvals, and deliverables within agreed timelines.
• Build long-term client relationships and identify opportunities for account growth and retention.

Skills

Google Ads

Meta Ads Manager

Social media platforms

PPC metrics

Campaign optimization

Social media analytics

Verbal communication

Written communication

Client management

Presentation skills

Coordination

Problem solving

Multitasking

Tools

Google Ads

Meta Ads Manager

Job description

1. Client Relationship & Account Management

• Serve as the primary point of contact for assigned clients of PPC & Social Media and manage day-to-day communication.
• Understand client requirements, business objectives, target audiences, and campaign expectations.
• Conduct regular client meetings, provide performance updates, and address queries and concerns.
• Manage client expectations, feedback, approvals, and deliverables within agreed timelines.
• Build long-term client relationships and identify opportunities for account growth and retention.

2. PPC & Paid Advertising Management

• Plan, coordinate, and monitor paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Monitor campaign performance, including leads, conversions, CTR, CPC, CPL, and ROAS.
• Optimize campaigns to improve performance and ensure efficient utilization of advertising budgets.
• Prepare and present PPC performance reports with actionable insights and recommendations.
• Coordinate with internal performance marketing teams to ensure campaigns meet client objectives.

3. Social Media Management

• Develop social media strategies and manage monthly content calendars aligned with client goals.
• Coordinate with writers, graphic designers, video editors, and social media executives for timely content delivery.
• Oversee content planning, publishing schedules, captions, creatives, and campaign execution.
• Monitor social media engagement, reach, impressions, follower growth, and other relevant performance metrics.
• Review content and creatives for quality, brand consistency, and alignment with client expectations.
• Track social media trends and recommend new ideas to improve engagement and brand visibility.

4. Reporting & Performance Analysis

• Prepare and share monthly performance reports covering PPC and social media activities.
• Analyse campaign data and social media insights to evaluate performance against targets and KPIs.
• Identify gaps, recommend corrective actions, and communicate improvement plans to clients.
• Maintain trackers, campaign updates, meeting notes, and performance documentation.

5. Internal Team Coordination

• Coordinate with PPC executives, social media executives, writers, designers, and other internal teams.
• Ensure clear communication of client briefs, campaign requirements, feedback, and deadlines.
• Track project progress and ensure timely completion of all deliverables.
• Proactively identify potential issues and work with relevant teams to resolve them.

Required Skills & Qualifications

• Working knowledge of Google Ads, Meta Ads Manager, and social media platforms.
• Understanding of PPC metrics, campaign optimization, social media analytics, and digital marketing KPIs.
• Excellent verbal and written communication skills.
• Strong client management, presentation, coordination, and problem-solving abilities.
• Ability to multitask, manage multiple client accounts, and meet deadlines.