Account Manager – Influencer Marketing & Content Strategy

Lyxel&Flamingo (L&F); Mumbai; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Lyxel&Flamingo (L&F) in Mumbai seeks an Account Manager (Influencer Marketing & Content Strategy) to manage client relationships and drive influencer campaigns from concept to delivery. You will craft content strategies, collaborate with creatives, and ensure campaigns meet client objectives.

The role requires 2+ years in influencer marketing, strong communication and analytical skills, and the ability to juggle multiple campaigns with creativity and precision.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2+ years in influencer marketing, content strategy, or digital account management.
• Proven record of executing end-to-end influencer campaigns within an agency or brand setup.
• Strong knowledge of influencer platforms (Instagram, YouTube, TikTok, etc.).
• Excellent communication, negotiation, and presentation skills.
• Analytical mindset with ability to derive insights from campaign data.
• Highly organized, able to juggle multiple projects and deadlines.
• Creative thinker with a passion for brand storytelling.

Responsibilities

• Act as the primary point of contact for assigned clients, nurturing strong and lasting relationships.
• Understand client objectives, audiences, and KPIs to design tailored influencer and content strategies.
• Present campaign ideas, updates, and performance reports with clarity and impact.
• Develop, plan, and manage influencer-led campaigns from brief to delivery.
• Identify and recruit relevant influencers aligned with brand values and campaign goals.
• Coordinate influencer briefings, content approvals, and live campaign monitoring to ensure seamless execution.
• Track, measure, and optimize campaign performance in real time against KPIs.
• Build and oversee campaign content calendars and messaging strategies.
• Collaborate with creative teams to conceptualize innovative content aligned with brand positioning.
• Stay updated on digital platform trends to recommend forward-thinking content approaches.
• Analyze campaign metrics (reach, engagement, conversions) to assess effectiveness.
• Deliver post-campaign reports with actionable insights and recommendations for future improvement.
• Partner with creative, influencer relations, and analytics teams to ensure high-quality delivery.
• Mentor junior team members, fostering collaboration and growth.
• Stay ahead of industry trends, platforms, and emerging influencer opportunities.

Skills

Influencer Campaigns

Communication

Negotiation

Presentation

Analytics

Organization

Brand Storytelling

Education

Bachelor's degree in Marketing

Tools

AspireIQ

Upfluence

Traackr

Job description

Job Title: Account Manager – Influencer Marketing & Content Strategy

Location: Mumbai (with monthly travel to Bangalore for client visits)

Experience: 2+ years

Employment Type: Full-time

About Us

We are a collective of super-niches, super-specialized agencies that help brands imagine the future of their business and marketing in a digital world. Our multi-competence, left-brain-right-brain approach creates powerful solutions for brands in an increasingly disruptive world.

www.lyxelandflamingo.com

Role Overview

We are seeking a dynamic and creative Account Manager (Influencer Marketing & Content Strategy) to drive client relationships, oversee influencer campaigns, and craft impactful content strategies. The ideal candidate will blend strategic thinking, creativity, and execution excellence to deliver campaigns that meet client objectives and elevate brand presence.

Key Responsibilities

Client & Account Management

• Act as the primary point of contact for assigned clients, nurturing strong and lasting relationships.
• Understand client objectives, audiences, and KPIs to design tailored influencer and content strategies.
• Present campaign ideas, updates, and performance reports with clarity and impact.
• Develop, plan, and manage influencer-led campaigns from brief to delivery.
• Identify and recruit relevant influencers aligned with brand values and campaign goals.
• Coordinate influencer briefings, content approvals, and live campaign monitoring to ensure seamless execution.
• Track, measure, and optimize campaign performance in real time against KPIs.

Content Strategy & Brand Communication

• Build and oversee campaign content calendars and messaging strategies.
• Collaborate with creative teams to conceptualize innovative content aligned with brand positioning.
• Stay updated on digital platform trends to recommend forward-thinking content approaches.

Performance & Insights

• Analyze campaign metrics (reach, engagement, conversions) to assess effectiveness.
• Deliver post-campaign reports with actionable insights and recommendations for future improvement.

Team & Industry Collaboration

• Partner with creative, influencer relations, and analytics teams to ensure high-quality delivery.
• Mentor junior team members, fostering collaboration and growth.
• Stay ahead of industry trends, platforms, and emerging influencer opportunities.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, Business, or related field.
• Experience:
• 2+ years in influencer marketing, content strategy, or digital account management.
• Proven record of executing end-to-end influencer campaigns within an agency or brand setup.
• Skills:
• Strong knowledge of influencer platforms (Instagram, YouTube, TikTok, etc.).
• Excellent communication, negotiation, and presentation skills.
• Analytical mindset with ability to derive insights from campaign data.
• Highly organized, able to juggle multiple projects and deadlines.
• Creative thinker with a passion for brand storytelling.

Preferred:

• Experience with influencer marketing tools (e.g., AspireIQ, Upfluence, Traackr).
• Established relationships with influencers and creators.
• Understanding of paid social amplification strategies.