Influencer Marketing Specialist

Story Digital; Delhi; On-site; INR 350,000 - 700,000; Full time

Job summary

Story Digital is seeking an Influencer Marketing Associate to manage multiple influencer campaigns end-to-end in a fast-paced agency setting.

You will scout influencers, handle outreach, negotiate terms, coordinate content from brief to delivery, and track performance with internal teams and clients. The role demands strong communication, organisational skills, and the ability to juggle deadlines across platforms.

Qualifications

• 1-3 years of experience in influencer marketing, preferably in a digital marketing or advertising agency.
• Experience managing multiple influencer campaigns simultaneously.
• Strong understanding of influencer discovery across platforms like Instagram, YouTube, and other social channels.

Responsibilities

• Identify and shortlist relevant influencers based on campaign objectives, audience, and brand fit.
• Manage multiple campaigns simultaneously ensuring timely execution and delivery.
• Connect with influencers and managers, negotiate commercials, and coordinate deliverables.
• Share briefs, communicate brand guidelines, coordinate content approvals, and track deadlines.
• Build and maintain relationships with influencers and talent networks.
• Monitor campaign performance including reach, engagement, and views.
• Prepare campaign reports, maintain influencer databases, and track budgets and outcomes.
• Collaborate with internal teams and clients to ensure campaigns meet objectives.

Skills

Influencer scouting

Campaign management

Outreach & negotiation

Campaign execution

Relationship management

Performance tracking

Reporting

Internal coordination

Tools

Excel/Google Sheets

Job description

Story Digital is looking for a proactive and detail-oriented Influencer Marketing Associate who can manage multiple influencer marketing campaigns simultaneously. The ideal candidate should be skilled at influencer scouting, outreach, coordination, negotiation, and campaign execution, ensuring smooth delivery from brief to completion.

Key Responsibilities

• Influencer Scouting: Identify and shortlist relevant influencers and content creators based on campaign objectives, target audiences, content quality, engagement, and brand fit.
• Campaign Management: Manage multiple influencer marketing campaigns simultaneously, ensuring timely execution and delivery.
• Influencer Outreach & Negotiation: Connect with influencers and their managers, negotiate commercials, and coordinate deliverables.
• Campaign Execution: Share campaign briefs, communicate brand guidelines, coordinate content approvals, and track deliverables and deadlines.
• Relationship Management: Build and maintain strong relationships with influencers, talent managers, and creator networks.
• Performance Tracking: Monitor campaign performance, including reach, engagement, views, and other relevant KPIs.
• Reporting: Prepare campaign reports, maintain influencer databases, and track budgets, deliverables, and campaign outcomes.
• Internal Coordination: Work closely with internal teams and clients to ensure campaigns are executed smoothly and align with brand objectives.

Requirements

• 1 - 3 years of experience in influencer marketing, preferably in a digital marketing or advertising agency.
• Experience managing multiple influencer campaigns simultaneously.
• Strong understanding of influencer discovery across Instagram, YouTube, and other social media platforms.
• Excellent communication, coordination, and negotiation skills.
• Strong organisational skills and the ability to manage multiple deadlines.
• Comfortable working in a fast-paced, agency-driven environment.
• Proficiency in Excel or Google Sheets for tracking campaigns, budgets, and deliverables.

Work Requirements

• Full-time, Work From Office at Okhla Phase 1, New Delhi.
• Comfortable working with a Bring Your Own Laptop (BYOL) policy.