JOB DESCRIPTION
Account Manager – Marketing Clients
Company: BingeAt Media LLP
Department: Client Servicing / Marketing
Location: Kalyan / Mumbai
Employment Type: Full-Time
Experience: Minimum 3years in Account Management, Client Servicing, Digital Marketing or Agency Operations
About the Role
BingeAt Media LLP is looking for an Account Manager to manage day-to-day relationships with marketing clients and coordinate the successful execution of their marketing requirements.
The Account Manager will be responsible for understanding client requirements, planning deliverables, coordinating with internal teams, maintaining communication, monitoring project progress, and ensuring client satisfaction and retention.
Key Responsibilities
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Client Management
- Act as the primary point of contact for assigned clients.
- Understand client business objectives, requirements and expectations.
- Maintain regular communication through calls, meetings, email and approved communication channels.
- Build strong, professional and long-term client relationships.
- Handle client feedback, concerns and escalations professionally.
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Marketing Project Coordination
- Coordinate with Social Media, Performance Marketing, Creative, Content, Video and Web teams.
- Prepare and communicate briefs clearly to internal teams.
- Track project timelines, deliverables and approvals.
- Ensure deliverables are completed as per agreed scope and timelines.
- Follow up internally to avoid delays and bottlenecks.
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Strategy & Client Understanding
- Understand the client's business, target audience, competitors and marketing objectives.
- Participate in marketing planning and review meetings.
- Assist the team in developing monthly marketing plans, campaigns and content strategies.
- Identify opportunities to improve campaign and marketing performance.
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Reporting & Reviews
- Coordinate monthly/periodic performance reports.
- Present campaign updates and key performance metrics to clients.
- Maintain records of client feedback, approvals, pending items and action points.
- Conduct regular account reviews with clients where required.
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Client Retention & Growth
- Monitor client satisfaction and identify potential retention risks.
- Identify opportunities for additional services based on client requirements.
- Coordinate cross-selling/up-selling of relevant services such as:
- Social Media Management
- Performance Marketing
- Branding & Creative
- Website Development
- Video Production
- SEO
- Lead Generation
- Content Marketing
- Coordinate internally for proposals and quotations for additional requirements.
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Account Administration
- Maintain updated client information, requirements, deliverables and communication records in the company's systems.
- Ensure proper documentation of approvals and important decisions.
- Follow BingeAt Media LLP's internal project management and documentation processes.
Required Skills
- Excellent verbal and written communication.
- Strong client-handling and relationship-management skills.
- Good understanding of digital marketing and social media.
- Strong coordination and follow-up skills.
- Ability to manage multiple clients and deadlines.
- Problem-solving and escalation-management ability.
- Good presentation and meeting skills.
- Ability to understand business requirements and convert them into actionable briefs.
- Working knowledge of Google Workspace and project-management tools.
- Basic understanding of marketing metrics and campaign performance.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Mass Communication or a related field.
- Prior experience in a digital marketing / advertising / creative agency.
- Experience handling multiple marketing accounts will be preferred.
Performance Expectations
- High client satisfaction and retention.
- Timely completion of client deliverables.
- Clear and proactive client communication.
- Accurate internal coordination and follow-ups.
- Strong understanding of assigned client accounts.
- Identification of opportunities for account growth.
- Proper documentation and project tracking.
Key Performance Indicators (KPIs)
- Client Retention
- Client Satisfaction
- Timely Delivery of Projects
- Client Communication & Response Management
- Account Growth / Cross-Selling
- Quality of Briefs & Internal Coordination
- Reduction in Client Escalations
- Timely Collection/Follow-up coordination where assigned
Reporting
Reports To: General Manager / Business Head / Assigned Team Leader
Works Closely With
- Creative Team
- Social Media Team
- Performance Marketing Team
- Content Team
- Video Team
- Web Development Team
- Management
Candidate Profile
We are looking for someone who is proactive, organised, client-focused and commercially aware, with the ability to manage relationships while ensuring that the internal team delivers work efficiently.
The ideal candidate should not merely take instructions from clients—they should understand the client's business, anticipate requirements, coordinate solutions and contribute to the growth of the account.