Account Lead – Digital & Social Strategy

Neuraleap Group; Mumbai; On-site; INR 800,000 - 1,000,000; Full time

Job summary

Digitactix is hiring an Account Lead - Digital & Social Strategy to drive client relationships and lead digital campaigns. The role requires combining client leadership, strategic thinking, content expertise, social media, and digital campaign execution.

The ideal candidate will bring experience in managing multi-brand portfolios, delivering social-first content, and guiding creative development across platforms.

Qualifications

• 5-8 years of relevant experience in digital marketing, social media, account management or digital strategy.
• Proven experience managing multi-brand digital portfolios and campaigns.
• Strong understanding of Meta, LinkedIn, X, YouTube and emerging platforms.
• Working knowledge of Meta Ads Manager, LinkedIn Ads and Google Ads.

Responsibilities

• Own client relationships across digital and social mandates.
• Develop brand and communication strategies based on client objectives and audience insights.
• Lead campaign ideation, social-first narratives, influencer initiatives and content IPs.
• Oversee brand tone, storytelling and platform consistency.
• Plan content calendars and performance-driven campaigns.
• Lead creative development and video/film production.
• Coordinate with design, copy, media, SEO and web development teams.
• Monitor ORM and social engagement in real time.
• Track campaign performance across engagement, reach, CTR, conversion and retention.
• Analyze performance using Meta, LinkedIn and Google Analytics.
• Present performance reports and actionable strategic recommendations.
• Identify upselling, cross-functional collaboration and new business opportunities.

Skills

Digital marketing

Social media

Account management

Digital strategy

Content development

Campaign planning

Data analytics

Client communication

Presentation skills

Education

Bachelor’s or Master’s in Marketing or related

Tools

Meta Ads Manager

LinkedIn Ads

Google Ads

WordPress

PowerPoint

Canva

Excel

Job description

We're Hiring | Account Lead - Digital & Social Strategy

Company: Digitactix

Location: Andheri East, Mumbai

Work Mode: Work from Office

Experience: 5-8 Years

CTC: ₹8-10 LPA, based on experience

Reporting To: Group Account Director

About The Role

Digitactix is looking for an Account Lead - Digital & Social Strategy to lead client relationships, drive digital and social strategy, and deliver impactful campaigns across digital platforms.

The ideal candidate will bring a strong combination of client leadership, strategic thinking, content expertise, social media, creative development, and digital campaign execution.

Key Responsibilities

• Own client relationships across digital and social mandates.


• Develop brand and communication strategies based on client objectives and audience insights.


• Lead campaign ideation, social-first narratives, influencer initiatives and content IPs.


• Oversee brand tone, storytelling and platform consistency.


• Plan content calendars and performance-driven campaigns.


• Lead creative development and video/film production.


• Coordinate with design, copy, media, SEO and web development teams.


• Monitor ORM and social engagement in real time.


• Track campaign performance across engagement, reach, CTR, conversion and retention.


• Analyze performance using Meta, LinkedIn and Google Analytics.


• Present performance reports and actionable strategic recommendations.


• Identify upselling, cross-functional collaboration and new business opportunities.

What We're Looking For

• 5-8 years of relevant experience in digital marketing, social media, account management or digital strategy.


• Proven experience managing multi-brand digital portfolios and campaigns.


• Strong understanding of Meta, LinkedIn, X, YouTube and emerging platforms.


• Working knowledge of Meta Ads Manager, LinkedIn Ads and Google Ads.


• Understanding of SEO, analytics and CMS/WordPress workflows.


• Hands-on creative development and film/video production experience.


• Strong client communication, storytelling and presentation skills.


• Experience with PowerPoint, Canva, Excel and collaboration tools.


• Working proficiency with ChatGPT, Bard and AI image/video tools.

Good to Have

• Performance marketing campaign coordination


• Basic design or copywriting skills


• Influencer marketing and community engagement


• CRM/automation tools such as HubSpot or Zoho

Education

Bachelor's or Master's degree in Marketing, Mass Communication or Digital Media. Relevant certifications in Digital Strategy, Social Media Marketing or Analytics are preferred.

Interested?

Skills: digital,campaigns,strategy