Account Lead - Digital & Social Strategy

Super Scholar; Mumbai; On-site; INR 800,000 - 1,000,000; Full time

Job summary

Digitactix is seeking an Account Lead - Digital Social Strategy to steer client relationships, shape digital and social strategy, and deliver impactful campaigns across platforms. You will bring strong client leadership, strategic thinking, content expertise, and hands-on execution of social campaigns, working across design, copy, media, and analytics teams to drive measurable results.

Based in Mumbai, this role requires excellent storytelling, presentation skills, and the ability to identify

Qualifications

• Bachelor's or Master's in Marketing, Mass Communication or Digital Media.
• Certifications in Digital Strategy, Social Media Marketing or Analytics are preferred.
• 5-8 years of experience in digital marketing, social media or digital strategy.

Responsibilities

• Own client relationships across digital and social mandates.
• Develop brand and communication strategies based on objectives and insights.
• Lead campaign ideation, social-first narratives, influencer initiatives and content IPs.
• Oversee brand tone, storytelling and platform consistency.
• Plan content calendars and performance-driven campaigns.
• Coordinate with design, copy, media, SEO and web development teams.
• Monitor ORM and social engagement; analyze performance using Meta, LinkedIn and Google Analytics.
• Present performance reports and actionable strategic recommendations.

Skills

Digital marketing

Social media

Account management

Digital strategy

Client leadership

Content development

Campaign execution

Analytics

Education

Bachelor's or Master's in Marketing/Digital Media

Tools

Meta Ads Manager

LinkedIn Ads

Google Ads

SEO basics

CMS/WordPress workflows

Excel

PowerPoint

Job description

We re Hiring | Account Lead - Digital Social Strategy

Company: Digitactix
Location: Andheri East, Mumbai
Work Mode: Work from Office
Experience: 5-8 Years
CTC: 8-10 LPA, based on experience
Reporting To: Group Account Director

About the Role

Digitactix is looking for an Account Lead - Digital Social Strategy to lead client relationships, drive digital and social strategy, and deliver impactful campaigns across digital platforms.

The ideal candidate will bring a strong combination of client leadership, strategic thinking, content expertise, social media, creative development, and digital campaign execution.

Key Responsibilities

• Own client relationships across digital and social mandates.
• Develop brand and communication strategies based on client objectives and audience insights.
• Lead campaign ideation, social-first narratives, influencer initiatives and content IPs.
• Oversee brand tone, storytelling and platform consistency.
• Plan content calendars and performance-driven campaigns.
• Lead creative development and video/film production.
• Coordinate with design, copy, media, SEO and web development teams.
• Monitor ORM and social engagement in real time.
• Track campaign performance across engagement, reach, CTR, conversion and retention.Analyze performance using Meta, LinkedIn and Google Analytics.
• Present performance reports and actionable strategic recommendations.
• Identify upselling, cross-functional collaboration and new business opportunities.

What Were Looking For

• 5-8 years of relevant experience in digital marketing, social media, account management or digital strategy.
• Proven experience managing multi-brand digital portfolios and campaigns.
• Strong understanding of Meta, LinkedIn, X, YouTube and emerging platforms.
• Working knowledge of Meta Ads Manager, LinkedIn Ads and Google Ads.
• Understanding of SEO, analytics and CMS/WordPress workflows.
• Hands-on creative development and film/video production experience.
• Strong client communication, storytelling and presentation skills.
• Experience with PowerPoint, Canva, Excel and collaboration tools.
• Working proficiency with ChatGPT, Bard and AI image/video tools.

Good to Have

• Performance marketing campaign coordination
• Basic design or copywriting skills
• Influencer marketing and community engagement
• CRM/automation tools such as HubSpot or Zoho

Education

Bachelor s or Master s degree in Marketing, Mass Communication or Digital Media. Relevant certifications in Digital Strategy, Social Media Marketing or Analytics are preferred.

Interested

If you re passionate about digital strategy, social storytelling, creative campaigns and client leadership, we d love to hear from you.