Account Director

Avian We.; Maharashtra; On-site; INR 2,000,000 - 4,000,000; Full time

Job summary

Avian WE Group in India seeks an Account Director for the Media and Consumer Practice to lead high-profile accounts, shape strategic directions, and nurture client relationships.

You will oversee day-to-day management, collaborate with internal teams, and ensure campaigns align with clients' business goals while delivering exceptional service and measurable results.

Qualifications

• Minimum 7–10 years of public relations experience with consumer brands.
• Proven track record in managing and growing client relationships.
• Experience leading integrated PR campaigns across traditional and digital media.
• Experience mentoring teams and strong leadership.

Responsibilities

• Lead high-profile media and consumer accounts.
• Oversee day-to-day account management and client relationships.
• Develop comprehensive PR campaigns across media channels.
• Provide strategic counsel on communications, brand positioning, and crisis management.
• Manage budgets, timelines, and resource allocation.
• Mentor a team of account managers and interns.

Skills

Client relationships

Strategic thinking

Leadership & team management

Public relations

Media relations

Crisis communications

Communication skills

Education

Bachelor's degree in PR/Communications/Marketing

Master's degree is a plus

Tools

PR tools

Media monitoring platforms

Job description

Position Title Account Director – Media and Consumer Practice

Position Reports to Vice President

Overview - As an Account Director in Media and Consumer Practice at Avian WE, you will lead high-profile media and consumer accounts, driving strategic directions, client relationships, and the execution of integrated public relations campaigns. We are looking for an Account Director to join our team and help our clients tell their stories in bold, unconventional ways.

It’s a very exciting time for our rapidly growing Consumer Practice as we continue build the client roster and win some of the most exciting accounts in the industry. You will be responsible for overseeing the day-today management of key client accounts, collaborating with internal teams to deliver exceptional service, and ensuring that all initiatives align with clients' business goals.

This is an exciting opportunity for a seasoned PR professional who thrives in a fast-paced environment, has a passion for consumer brands, and possesses strong leadership, communication, and strategic thinking skills.

Job Functions -

Client Relationship Management

• Serve as the primary point of contact for senior client stakeholders, building and nurturing long-term
• relationships.
• Gain a deep understanding of client businesses, industry trends, and competitive landscape to deliver high impact
• strategies and solutions.
• Provide strategic counsel to clients on communications, media, brand positioning, and crisis management.
• Lead regular client meetings, status updates, and presentations, ensuring client satisfaction and project deliverables are met.
• Lead the development of comprehensive public relations strategies for consumer brands across various sectors, including lifestyle, retail and tech.
• Oversee the creation and execution of integrated PR campaigns, from media relations to content creation, influencer partnerships, events, and digital outreach.
• Develop and deliver compelling narratives and communications plans to drive awareness, engagement, and sales for clients.
• Ensure alignment with clients' overall marketing and business objectives, leveraging data and insights to optimize performance.
• Manage and mentor a team of account managers, executives, and interns, providing guidance and support for professional growth.
• Foster a collaborative environment within the team, ensuring high levels of performance, creativity, and client service.
• Lead by example in delivering excellent results and maintaining a positive, high-energy team culture.

Media Relations & Industry Expertise

• Develop and maintain strong relationships with key journalists, influencers, and media outlets in the consumer sector.
• Secure high-profile media placements in top-tier outlets across print, broadcast, digital, and social media channels.
• Stay ahead of industry trends, providing clients with actionable insights and strategic recommendations.
• Oversee budgeting, timelines, and resource allocation for client projects, ensuring campaigns are executed within scope and on time.
• Track and report on campaign performance, including media coverage, engagement metrics, and ROI, providing regular updates to clients and internal teams.
• Maintain profitability of accounts through effective resource management, billing, and scope of work tracking.

Qualifications

Experience

* Minimum of 7-10 years of experience in public relations, with a focus on consumer brands.

* Proven track record in managing and growing client relationships within the consumer sector.

* Strong experience in leading and executing integrated PR campaigns across traditional and digital media.

* Experience managing and mentoring teams, with a focus on professional development and leadership.

Skills

* Expertise in media relations, including pitching, securing placements, and crisis communications.

* Excellent written and verbal communication skills, with the ability to craft compelling stories and presentations.

* Strong strategic thinking with the ability to translate client goals into actionable PR plans.

* Highly organized, with exceptional project management skills and the ability to juggle multiple priorities.

* Proficiency with PR tools and media monitoring platforms.

Education

• Bachelor’s degree in public relations, Communications, Marketing, or a related field (Master’s degree is a plus).

Preferred

• Established media and influencer contacts within the consumer and lifestyle sectors.
• Experience in brand communications, digital marketing, or social media campaigns.

Equal Opportunity Statement

Equal Opportunity: Avian We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age,

race, color, religion, gender, national origin, disability, sexual orientation, gender identity, marital status, or other legally protected class status.

Diversity and Inclusion: Avian We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We

promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age,

lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.

To know more about the company – www.avianwe.com