Account Director - PR

Adfactors PR Pvt. Ltd; Mumbai; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

A leading PR agency in Mumbai seeks an Account Director to enhance client relationships and drive business development. The candidate must have 10-12 years of experience in a PR/digital agency, with strong strategic leadership skills and a knack for utilizing digital tools. Responsibilities include maintaining top-level client connections, crafting creative communication strategies, and mentoring team members. This role is ideal for someone who can navigate complex situations while motivating their team. Join us to make impactful contributions in the PR landscape.

Qualifications

• Minimum of 10 to 12 years experience in a PR/digital agency.
• Proven success in leading teams and managing client relationships.

Responsibilities

• Maintain client relationships at operational and CXO levels.
• Drive the development of tactical plans and convert strategies into actions.
• Develop award-winning creative ideas for clients.
• Oversee media relationships and client pitching strategies.
• Coach and develop team members.
• Resolve team conflicts to ensure a conducive work environment.

Skills

Strategic acumen

Team leadership

Digital tools proficiency

Crisis management

Networking with journalists

Creative thinking

Education

Master’s/Bachelor’s Degree in Mass Communication/PR/Journalism

MBA in Marketing

Job description

From an executive to a leader, I am now equipped to lead clients independently, navigate complex, high-stakes issues and build trust where it matters most.

Job Openings

Account Director - PR

The Account Director leads our vibrant teams that develop and deliver strategic and creative solutions for our clients. They will partner and collaborate with several internal and external stakeholders to express the client’s story by executing communication plans on traditional and digital platforms. The Account Director, as a leader, plays a key role in business development by building and presenting creative, strategic and captivating pitches. They will drive and manage the team to service large clients, build relationships with senior Editors and new-age influencers, and shoulder the responsibility of counselling corporate CXO as the senior client contact.

An ideal candidate would be someone who has cultivated strong strategic acumen, demonstrated success in leading teams and is well aware of the latest digital tools and trends. The role requires a leader who encourages inventive ideas, motivates team members and is emotionally adaptive to the changing work environment. Experience in new business development is vital.

Core Responsibilities

• Maintain client relationships at operational and CXO levels by providing strategic and digital advocacy regularly, along with crisis management.
• Drive the development of tactical plans, translating strategies into tactics and ensuring team deliverables align with strategies.
• Help develop award-winning, insightful and creative ideas to drive results and brand influence for our clients.
• Build/ improve relationships with senior journalists and influencers across the country.
• Oversee development and maintenance of a national media universe for all clients.
• Guide Account Managers and team members to track upcoming news stories and proactive pitching to place clients’ messages.
• Drive new business through participating in, and leading client pitches specific to social and web strategies, investigative research, campaign analysis, monitoring, etc.
• Direct the Account Manager in client retention, improved client satisfaction score and overall servicing cost management of client portfolio.
• Coach, develop and mentor a team of highly engaged individuals and empower them to succeed in their careers.
• Ensure a conducive work environment by resolving team conflicts.

Skills & Values

• Ability to collaborate and nurture positive working relationships with clients, colleagues within the agency and across the network.
• Demonstrate thinking and innovation skills during challenging projects.
• Self-motivation, with the ability to create their schedule and routine to keep themselves focused on the task.
• Willingness to learn and use digital tools and other company-specific digital platforms.
• Time consciousness, i.e., the ability to value their own time as well as their colleagues’. Setting meetings and deadlines at appropriate hours to ensure you’re working in sync with everyone else.
• Critical thinking skills and the ability to think creatively or use tools to flesh out ideas.

Qualifications & Experience

• Master’s/Bachelor’s Degree in Mass Communication/PR/Journalism from a reputed institute, or an MBA in Marketing
• At least 10 to 12 years experience in a PR/digital agency, preferably in handling clients