Senior Public Relation Executive

Avian WE Group; New Delhi; Vor Ort; INR 900.000 - 1.500.000; Vollzeit

Zusammenfassung

Avian WE Group seeks a Sr. Public Relations Executive – Consumer Tech to lead strategic communications, media relations, and client servicing across consumer technology brands.

You will develop and execute PR campaigns, nurture media partnerships, and guide junior team members in delivering impactful storytelling. The role requires strong sector knowledge, superb media relationships, and the ability to manage multiple client mandates independently while contributing to the growth of the team and

Qualifikationen

• 3–4 years of PR, communications, or a PR agency, preferably handling consumer technology brands.
• Strong understanding of the consumer technology sector, media landscape, and PR ecosystem.
• Strong network and relationships with national and regional media.
• Excellent written and verbal communication skills with strong media writing and storytelling abilities.

Aufgaben

• Develop a strong understanding of the client’s business, stakeholders, competitors, and industry landscape.
• Develop and execute communication strategies aligned with client objectives and sector trends.
• Identify market insights and translate into actionable PR opportunities and recommendations.
• Ideate and execute innovative PR campaigns, product launches, media engagements, and initiatives across the client portfolio.
• Build and strengthen relationships with national and regional media across consumer technology.
• Manage day-to-day client servicing, deliverables, timelines and communications.
• Plan and execute events end-to-end including logistics and coordination.
• Drive media outreach and manage queries and responses.
• Develop high-quality PR content: press releases, pitches, newsletters, speeches, scripts.

Kenntnisse

Media relations

Strategic communications

Client servicing

Storytelling

Campaign planning

Mentoring

Event management

Jobbeschreibung

Position: Sr. Public Relations Executive – Consumer Tech

Reports To: Public Relations Manager – Consumer Tech

Experience: 3–4 years

Role Summary

Sr. Public Relations Executive will be responsible for driving strategic communications, media relations, client servicing, and PR campaigns for consumer technology brands. The role requires strong sector knowledge, creative thinking, excellent media relationships, and the ability to independently manage client mandates while contributing to the growth and development of the team.

Key Responsibilities

• Develop a strong understanding of the client’s business, key stakeholders, competitors, industry landscape, and relevant PR best practices.
• Develop and execute communication strategies aligned with client objectives, business priorities, and sector trends.
• Proactively identify market, competitor, and media insights and translate them into actionable PR opportunities and recommendations.
• Ideate and execute innovative PR campaigns, activities, product launches, media engagements, and other initiatives across the client portfolio.
• Build strong client relationships and proactively contribute ideas and strategic recommendations during client planning and brainstorming sessions.
• Independently manage day-to-day client servicing, account deliverables, timelines, and communication requirements.
• Plan and execute events end-to-end, including timelines, venue coordination, resource planning, checklists, event flow, and responsibility matrices.
• Build, maintain, and strengthen relationships with relevant national and regional media across consumer technology.
• Drive proactive media outreach, identify relevant storytelling opportunities, and independently manage media queries and responses.
• Develop high-quality communication materials, including press releases, media pitches, bylines, newsletters, speeches, scripts, and other PR content.
• Stay abreast of consumer technology trends, media conversations, and industry developments to identify relevant opportunities for clients.
• Effectively manage and delegate responsibilities within the team, mentor junior team members, and ensure timely and high-quality delivery.

Requirements:

• 3–4 years of relevant experience in PR, communications, or a PR agency, preferably handling consumer technology brands.
• Strong understanding of the consumer technology sector, media landscape, and PR ecosystem.
• Strong network and working relationships with national and regional media.
• Excellent written and verbal communication skills, with strong media writing and storytelling abilities.
• Strong client servicing skills with the ability to independently manage client conversations, expectations, and deliverables.
• Ability to develop communication strategies and translate business and market insights into effective PR plans.
• Strong campaign ideation and execution skills, with an ability to bring fresh and relevant ideas to the table.
• Experience in managing media relations, product launches, events, and integrated PR campaigns.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Ability to take ownership, work independently, and collaborate effectively with internal and client teams.
• Prior experience in mentoring or managing junior team members will be an advantage.

Equal Opportunity Statement

Equal Opportunity: AVIAN We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, colour, religion, gender, national origin, disability, sexual orientation, gender identity, marital status, or any other legally protected status.

Diversity & Inclusion: AVIAN We. values a diverse and inclusive workforce and is committed to creating a workplace where diverse perspectives, experiences, and ideas are welcomed and valued.