Senior Public Relations Executive

Avian WE Group; New Delhi; On-site; INR 650,000 - 900,000; Full time

Job summary

AVIAN We. in India seeks a Senior Public Relations Executive (Consumer Tech) with 3-4 years of experience to manage client relationships, develop communication strategies, and drive media outreach.

The role involves crafting pitches, handling media inquiries, and leading a PR team on diverse campaigns across consumer technology. The candidate will work from our Delhi/NCR base, coordinating with the Public Relations Manager and contributing to both national and regional initiatives.

Qualifications

• Understanding stakeholder disposition and client dynamics.
• Ability to connect overall strategy with communication plan.
• Proactively suggest innovative ideas for activities and campaigns.
• Strong media writing for pitches, releases, and bylines.
• Counsel clients based on market insights and media conversations.
• Manage large events: timelines, venues, resources.
• Mentor and lead a team, delegate responsibilities.

Responsibilities

• Understand disposition of key stakeholders and competitors to shape campaigns.
• Develop and refine communication strategy based on sector understanding.
• Proactively propose innovative ideas across client portfolio.
• Close media queries independently and nurture new media contacts.
• Draft newsletters, bylined articles, speeches, scripts, etc.
• Lead and mentor the PR team, delegating tasks and guiding growth.
• Plan and execute big events with timelines, venues, and resources.

Skills

Stakeholder understanding

Strategy development

Creative ideation

Media relations

Client counseling

Event management

Team leadership

Job description

Requisition Position Title: Sr. Public Relations Executive (Consumer Tech)

Reports To: Public Relations Manager (Consumer Tech)

Total Experience (Years): 3 - 4 years

• Ability to understand disposition of key stake holder’s vis the client and key competitors. Understands best practices, awareness about other PR campaigns.
• Is able to connect the dots of overall strategy and communication strategy development. Develops communication strategy, basis the sector understanding.
• Proactively suggests innovative ideas for activities and campaigns across the client portfolio. Identifies market and competitor insights, listens to media conversations and is able to counsel the client accordingly.
• Is seen as a trusted point of contact for client and develops confidence to contribute own ideas to planning or brainstorm meetings with clients.
• Manages big events including preparation of timelines, finding a venue, and managing resources. Ability to work effectively on check lists, flow of events & responsibility sheet.
• Well versed with national & regional media landscape. Proactively makes and nurtures new contacts. Able to close all media queries efficiently, handle responses independently on new media queries Demonstrates strong media writing skills for story pitching, writing releases and bylines. Should be able to draft newsletters, by-lined articles, speeches, scripts etc.
• Is able to manage team effectively, delegation of responsibilities and mentoring of the team.

Equal Opportunity Statement

Equal Opportunity: AVIAN We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, disability, sexual orientation, gender identity, marital status, or other legally protected class status.

Diversity and Inclusion: AVIAN We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and idea.