Senior Public Relations Director/ Group Business Director - Consumer

Avian We.; New Delhi; Vor Ort; INR 1.200.000 - 1.800.000; Vollzeit

Zusammenfassung

A leading global public relations firm is seeking a Senior Public Relations Director/Group Business Director for its Consumer Practice in New Delhi, India. You will oversee key accounts, develop integrated PR strategies, and mentor a talented team. Ideal candidates have at least 10 years in public relations, with extensive experience in consumer brands. Strong media relations and strategic thinking skills are essential. This full-time role offers an exciting opportunity to lead dynamic PR campaigns and drive impactful results for diverse clients.

Qualifikationen

• Minimum of 10 years of experience in public relations, focusing on consumer clients.
• Proven track record in managing and growing client relationships.
• Strong experience in leading integrated PR campaigns across media.

Aufgaben

• Lead high-profile consumer accounts and integrated PR campaigns.
• Serve as primary contact for senior client stakeholders.
• Oversee budgeting, timelines, and resource allocation.

Kenntnisse

Media relations expertise

Strategic thinking

Written and verbal communication

Project management

Ausbildung

Bachelor’s degree in Public Relations, Communications, Marketing

Jobbeschreibung

Senior Public Relations Director/ Group Business Director - Consumer

Position Title: Sr. Public Relations Account Director/ Group Business Director- Consumer Practice

Reports To: Sr. Vice President

Overview

As a Sr. Public Relations Director/ Group Business Director in Consumer Practice at AVAIN We., you will lead high-profile consumer accounts, driving strategic direction, client relationships, and the execution of integrated public relations campaigns. We are looking for a Director to join our team and help our clients tell their stories in bold, unconventional ways. It’s a very exciting time for our rapidly growing Consumer Practice as we continue build the client roster and win some of the most exciting accounts in the industry. You will be responsible for overseeing the day-to-day management of key client accounts, collaborating with internal teams to deliver exceptional service, and ensuring that all initiatives align with clients' business goals.

This is an exciting opportunity for a seasoned PR professional who thrives in a fast-paced environment, has a passion for consumer brands, and possesses strong leadership, communication, and strategic thinking skills.

Job Functions

Client Relationship Management

• Serve as the primary point of contact for senior client stakeholders, building and nurturing long-term relationships.
• Gain a deep understanding of client businesses, industry trends, and competitive landscape to deliver high-impact strategies and solutions.
• Provide strategic counsel to clients on communications, media, brand positioning, and crisis management.
• Lead regular client meetings, status updates, and presentations, ensuring client satisfaction and project deliverables are met along with the team
• Lead the development of comprehensive public relations strategies for consumer clients.
• Oversee the creation and execution of integrated PR campaigns, from media relations to content creation, influencer partnerships, events, and digital outreach.
• Develop and deliver compelling narratives and communications plans to drive awareness, engagement, and sales for clients.
• Ensure alignment with clients' overall marketing and business objectives, leveraging data and insights to optimize performance.
• Develop and work with team to drive new business
• Manage and mentor a team of executives, and interns, providing guidance and support for professional growth.
• Foster a collaborative environment within the team, ensuring high levels of performance, creativity, and client service.
• Lead by example in delivering excellent results and maintaining a positive, high-energy team culture.

Media Relations & Industry Expertise

• Develop and maintain strong relationships with key journalists, influencers, and media outlets in the consumer sector.
• Secure high-profile media placements in top-tier outlets across print, broadcast, digital, and social media channels.
• Stay ahead of industry trends, providing clients with actionable insights and strategic recommendations.
• Oversee budgeting, timelines, and resource allocation for client projects, ensuring campaigns are executed within scope and on time.
• Track and report on campaign performance, including media coverage, engagement metrics, and ROI, providing regular updates to clients and internal teams.
• Maintain profitability of accounts through effective resource management, billing, and scope of work tracking.

Qualifications

Experience

• Minimum of 10 years of experience in public relations, with a focus on consumer clients.
• Proven track record in managing and growing client relationships within the consumer sector.
• Strong experience in leading and executing integrated PR campaigns across traditional and digital media.
• Experience managing and mentoring teams, with a focus on professional development and leadership.

Skills

• Expertise in media relations, including pitching, securing placements, and crisis communications.
• Excellent written and verbal communication skills, with the ability to craft compelling stories and presentations.
• Strong strategic thinking with the ability to translate client goals into actionable PR plans.
• Highly organized, with exceptional project management skills and the ability to juggle multiple priorities.
• Proficiency with PR tools and media monitoring platforms.

Education

Bachelor’s degree in Public Relations, Communications, Marketing, or a related field

Equal Opportunity Statement

AVIAN We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, disability, sexual orientation, gender identity, marital status, or other legally protected class status.

AVIAN We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.

Seniority level

Director

Employment type

Full-time

Job function

Public Relations

Public Relations and Communications Services