Account Based Marketing Specialist

GreedyGame Media Pvt. Ltd.; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Learning stipend for books, courses, &

Internal blogs

High-growth, engineering-led culture

Job summary

GreedyGame Media Pvt. Ltd. in Bengaluru seeks an experienced Account-Based Marketing (ABM) professional to design and execute targeted programs for strategic enterprise accounts.

You will partner with Sales to drive engagement, generate qualified pipeline, and support revenue growth through personalized marketing initiatives. The role requires 3+ years in B2B ABM within AdTech/MarTech/SaaS, with a track record of enterprise ABM campaigns and cross-functional collaboration.

Qualifications

• 3+ years of B2B marketing with a strong ABM focus in AdTech/MarTech/SaaS.
• Proven experience planning and executing ABM campaigns for enterprise customers.
• Experience partnering with Sales to drive pipeline and revenue growth.
• Background in AdTech, MarTech, SaaS, or tech-driven B2B organizations is preferred.
• Experience marketing to advertisers, agencies, brands, publishers, or commerce/media platforms is a plus.
• Strong analytical skills to evaluate campaign performance and derive insights.

Responsibilities

• Develop and execute one-to-one and one-to-few ABM campaigns for strategic accounts.
• Partner with Sales to identify target accounts, define strategies, and align initiatives with goals.
• Create personalized campaigns across digital, email, LinkedIn, webinars, events, and other channels.
• Collaborate with Product Marketing, Content, and Design to craft account-specific assets.
• Monitor campaigns, analyze engagement, and optimize programs for ROI.

Skills

ABM strategy

B2B marketing

Marketing analytics

Sales collaboration

Digital marketing

Tools

LinkedIn

Job description

About the Company:

• GreedyGame founded in 2013 by Arpit Jain [CEO] is a leading ad-tech company that's been driving app growth and monetization

• We’ve built a sustainable and profitable business for over 7 years without chasing vanity metrics and successfully completed our 0→1 journey, we’re now scaling rapidly (1→10 phase)

• As a Google Publishing Partner, we serve 100M+ daily ad impressions and support 5,000+ apps and games worldwide—delivering up to 75% revenue uplift

• Trusted by brands like Amazon,Sharechat,Treebo, Mobikwik, and 1000+ publishers across 20+ countries.

We are looking for an experienced Account-Based Marketing (ABM) professional to develop and execute targeted marketing programs for strategic enterprise accounts. The ideal candidate will partner closely with Sales to drive account engagement, generate qualified pipeline, and support revenue growth through personalized marketing initiatives.

Key Responsibilities

• Develop and execute one-to-one and one-to-few ABM campaigns for strategic accounts.

• Partner with Sales to identify target accounts, define account strategies, and align marketing initiatives with business goals.

• Create personalized campaigns and messaging across digital, email, LinkedIn, webinars, events, and other relevant channels.

• Collaborate with Product Marketing, Content, and Design teams to develop account-specific marketing assets.

• Monitor campaign performance, analyze engagement, and optimize programs to improve pipeline impact and ROI.

• Stay updated on industry trends, customer needs, and competitive insights to strengthen ABM strategies.

Experience & Qualifications

• With 3 years+ years of experience in B2B marketing, with a strong focus on Account-Based Marketing (ABM) in AdTech, MarTech is a must.

• Proven experience planning and executing ABM campaigns for enterprise customers.

• Experience working closely with Sales teams to drive pipeline generation and revenue growth.

• Prior experience in AdTech, MarTech, SaaS, or a technology-driven B2B organization is strongly preferred.

• Experience marketing to advertisers, agencies, brands, publishers, or commerce/media platforms is an advantage.

• Strong analytical skills with the ability to evaluate campaign performance and derive actionable insights.

• Excellent stakeholder management, project management, and communication skills.

What Makes You a Great Fit

• You have a proven track record of driving pipeline and revenue through Account-Based Marketing programs.

• You think commercially and align marketing strategies with business and revenue objectives.

• You partner effectively with Sales to engage target accounts and accelerate deal progression.

• You use data and account insights to optimize campaigns and maximize ROI.

• You thrive in a fast-paced environment, balancing strategic thinking with flawless execution.

Why GreedyGame?

• Opportunity to work on products used by millions – see: Pubscale

• Ownership from Day 1 – shape architecture, strategy, and key decisions

• Learning stipend for books, courses, and conferences (we love curious minds!) internal blogs

• A high-growth, inclusive, and engineering-led culture that supports experimentation and impact