Account Based Marketing Specialist

GreedyGame; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

GreedyGame in Bengaluru, India seeks an experienced Account-Based Marketing (ABM) professional to design and run targeted ABM programs for enterprise accounts. You will partner with Sales to drive account engagement and build qualified pipeline through personalized marketing.

Ideal candidate: 3+ years in B2B marketing with ABM in AdTech/MarTech, proven ABM campaigns for enterprises, and strong analytics to optimize ROI across digital, email, LinkedIn, webinars and events.

Qualifications

• 3+ years in B2B marketing with ABM focus in AdTech/MarTech.
• Proven ABM campaigns for enterprise accounts.
• Experience partnering with Sales to drive pipeline and revenue.
• Experience in AdTech, MarTech, SaaS or tech B2B preferred.
• Experience marketing to advertisers, agencies, brands, publishers or platforms is an advantage.

Responsibilities

• Develop and execute ABM campaigns for strategic accounts.
• Partner with Sales to identify target accounts and align strategies.
• Create personalized campaigns across digital, email, LinkedIn, webinars and events.
• Collaborate with Product Marketing, Content, and Design for assets.
• Monitor performance and optimize programs for pipeline ROI.
• Stay updated on trends and competitive insights to strengthen ABM.

Skills

ABM marketing

B2B marketing

Sales alignment

Analytics

Pipeline growth

Tools

LinkedIn

Email marketing

Webinars

Events

Digital campaigns

Job description

About the Company:

• GreedyGame founded in 2013 by Arpit Jain [CEO] is a leading ad-tech company that's been driving app growth and monetization

• We’ve built a sustainable and profitable business for over 7 years without chasing vanity metrics and successfully completed our 0→1 journey, we’re now scaling rapidly (1→10 phase)

• As a Google Publishing Partner, we serve 100M+ daily ad impressions and support 5,000+ apps and games worldwide—delivering up to 75% revenue uplift

• Trusted by brands like Amazon,Sharechat,Treebo, Mobikwik, and 1000+ publishers across 20+ countries.

We are looking for an experienced Account-Based Marketing (ABM) professional to develop and execute targeted marketing programs for strategic enterprise accounts. The ideal candidate will partner closely with Sales to drive account engagement, generate qualified pipeline, and support revenue growth through personalized marketing initiatives.

Key Responsibilities

• Develop and execute one-to-one and one-to-few ABM campaigns for strategic accounts.

• Partner with Sales to identify target accounts, define account strategies, and align marketing initiatives with business goals.

• Create personalized campaigns and messaging across digital, email, LinkedIn, webinars, events, and other relevant channels.

• Collaborate with Product Marketing, Content, and Design teams to develop account-specific marketing assets.

• Monitor campaign performance, analyze engagement, and optimize programs to improve pipeline impact and ROI.

• Stay updated on industry trends, customer needs, and competitive insights to strengthen ABM strategies.

Experience & Qualifications

• With 3 years+ years of experience in B2B marketing, with a strong focus on Account-Based Marketing (ABM) in AdTech, MarTech is a must.

• Proven experience planning and executing ABM campaigns for enterprise customers.

• Experience working closely with Sales teams to drive pipeline generation and revenue growth.

• Prior experience in AdTech, MarTech, SaaS, or a technology-driven B2B organization is strongly preferred.

• Experience marketing to advertisers, agencies, brands, publishers, or commerce/media platforms is an advantage.

• Strong analytical skills with the ability to evaluate campaign performance and derive actionable insights.

• Excellent stakeholder management, project management, and communication skills.

What Makes You a Great Fit

• You have a proven track record of driving pipeline and revenue through Account-Based Marketing programs.

• You think commercially and align marketing strategies with business and revenue objectives.

• You partner effectively with Sales to engage target accounts and accelerate deal progression.

• You use data and account insights to optimize campaigns and maximize ROI.

• You thrive in a fast-paced environment, balancing strategic thinking with flawless execution.

Why GreedyGame?

• Opportunity to work on products used by millions – see: Pubscale

• Ownership from Day 1 – shape architecture, strategy, and key decisions

• Learning stipend for books, courses, and conferences (we love curious minds!) internal blogs

• A high-growth, inclusive, and engineering-led culture that supports experimentation and impact