Wearables Growth Marketing Lead – Remote

Jobgether; Ireland; Remote; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Fully remote work

Flexible schedule

20 days annual leave per year

5 days sick leave

Direct collaboration with CEO

Job summary

Jobgether, on behalf of a partner, seeks a Wearables Marketing Expert based in Ireland to lead go-to-market for an AI-powered wellness product expanding into wearables. You will own the marketing journey from positioning and launches to acquisition, partnerships, and growth, working with executives, product teams, and marketing specialists to shape a new business direction.

This data-driven role requires hands-on execution across D2C, subscription bundles, and marketplace channels, with a focus

Qualifications

• 2+ years in consumer technology marketing, growth marketing, or product marketing.
• 1+ year with wearable devices, connected tech, or health-tech apps.
• Experience launching consumer hardware or wearables end-to-end (planning, pre-orders, channels, performance).
• Strong understanding of wearables ecosystem and health metrics (sleep, HRV, activity).
• Hands-on performance marketing across Meta, TikTok, Google, and YouTube.

Responsibilities

• Develop and execute go-to-market strategy for wearables initiative, defining audiences, positioning, messaging, pricing, and launch plans.
• Translate wearables metrics into clear customer benefits and compelling messages.
• Plan and optimise customer acquisition campaigns across paid social, influencers, podcasts, and online communities.
• Build and manage strategic partnerships with wearable manufacturers, tech brands, and digital platforms, including listings and affiliate agreements.
• Lead end-to-end marketing launches including pre-orders, waitlists, D2C channels, marketplaces (Shopify, Amazon), and bundles.
• Optimise the customer journey from device to subscription activation with product teams.
• Conduct market research and competitor analysis across wearables ecosystem.
• Define, monitor and analyse KPIs like CAC, device connection rates, subscription conversions, retention, and revenue.
• Provide regular performance updates to executives and adjust strategies for growth.

Skills

Consumer tech marketing

Growth marketing

Product marketing

Performance marketing

D2C marketing

A/B testing

Landing page optimisation

Data analysis

English fluency

Tools

Meta Ads

TikTok Ads

Google Ads

YouTube Ads

Job description

Jobgether, on behalf of a partner, seeks a Wearables Marketing Expert based in Ireland to lead go-to-market for an AI-powered wellness product expanding into wearables. You will own the marketing journey from positioning and launches to acquisition, partnerships, and growth, working with executives, product teams, and marketing specialists to shape a new business direction.

This data-driven role requires hands-on execution across D2C, subscription bundles, and marketplace channels, with a focus