Vehicle Sales Manager

Dennehy Motors; Limerick; On-site; EUR 70,000 - 90,000; Full time

Job summary

Dennehy Motors Ltd in Limerick seeks an experienced Vehicle Sales Manager to lead and develop a high-performing sales function. This senior leadership role focuses on driving vehicle sales performance, delivering an excellent customer experience, and ensuring the team adheres to top professional standards.

The successful candidate will own sales results, coach the team, and collaborate with wider dealership functions to maximise opportunities and deliver strong commercial outcomes.

Qualifications

• Senior-level experience in motor retail sales or equivalent leadership role.
• Franchise dealership experience is essential.
• Proven track record of leading sales teams and achieving targets.
• Strong people management, coaching, and development skills.
• Excellent commercial awareness and customer service focus.
• Experience in target setting, performance reporting, and decision making.
• Proactive, hands-on management style with strong communication abilities.

Responsibilities

• Lead and motivate the vehicle sales team to achieve and exceed sales targets.
• Set objectives, monitor performance, and provide regular coaching and feedback.
• Drive a high-quality customer experience across the full sales journey.
• Oversee daily sales operations and ensure professional processes.
• Identify opportunities to increase revenue and improve conversion rates.
• Monitor market trends and inform sales strategy.
• Collaborate with finance, aftersales, and management for a joined-up offering.
• Ensure accurate reporting and maintenance of sales records.

Skills

Leadership

Management

Coaching

Commercial awareness

Customer relationships

Communication

Organizational skills

Microsoft Office

Driving licence

Tools

Microsoft Office

Job description

Dennehy Motors Ltd is seeking an experienced Vehicle Sales Manager to lead and develop a high-performing sales function in Limerick. This is a senior leadership role focused on driving vehicle sales performance, delivering an excellent customer experience, and ensuring the sales team operates to the highest professional standards.

The successful candidate will take ownership of sales results, support and coach the team, and work closely with wider dealership functions to maximise opportunities and deliver strong commercial outcomes. This role is well suited to a motivated leader who combines strong commercial awareness with a customer-focused approach.

Key Responsibilities

• Lead, manage, and motivate the vehicle sales team to achieve and exceed sales targets
• Set clear objectives, monitor individual and team performance, and provide regular coaching and feedback
• Drive consistent delivery of a high-quality customer experience throughout the full sales journey
• Oversee daily sales operations within the dealership and ensure efficient, professional processes are followed
• Identify opportunities to increase revenue, improve conversion rates, and strengthen overall sales performance
• Monitor market trends, competitor activity, and customer demand to inform sales strategy
• Work closely with finance, aftersales, and management teams to ensure a joined-up customer offering
• Ensure accurate reporting, forecasting, and maintenance of sales records and performance data
• Maintain high standards of compliance, professionalism, and brand representation across all sales activity
• Manage stock presentation and support effective vehicle merchandising within the showroom and forecourt
• Resolve customer issues promptly and professionally, with a focus on positive outcomes and long-term relationships

Requirements

• Significant senior-level experience in motor retail sales, including leadership or management responsibility.
• Previous franchise dealership experience essential.
• Proven track record of delivering strong vehicle sales results and leading successful sales teams
• Strong people management skills with the ability to coach, develop, and inspire performance
• Excellent commercial awareness and understanding of dealership sales operations
• Strong customer relationship skills and a commitment to delivering outstanding service
• Experience in target setting, performance management, and sales reporting
• Confident decision-making ability and a proactive, hands-on management style
• Excellent communication and interpersonal skills
• Strong organisational skills with the ability to manage multiple priorities effectively
• Good working knowledge of relevant dealership systems and Microsoft Office applications
• Full, clean driving licence