Senior Marketing Manager – Campaigns & Communications

RECRUITERS; Ireland; Hybrid; EUR 88,000 - 108,000; Full time

Job summary

RECRUITERS in Dublin, Ireland, is seeking an experienced marketing leader for a 12-month fixed-term maternity cover. The role focuses on campaign strategy, ownership, and customer communications to drive growth and measurable results. Hybrid work with 2 days onsite.

Reporting to the Head of Marketing, you will manage budgets, lead agencies, and present insights to senior stakeholders while shaping strategy from concept to delivery across ATL/BTL and multiple channels.

Qualifications

• Significant experience in a senior marketing, campaign or communications role.
• Ability to shape marketing strategy and own campaigns from concept through delivery and evaluation.
• Strong experience across integrated ATL and BTL campaigns and multiple channels.
• Understanding of customer journeys and lifecycle marketing including acquisition, retention, cross-sell and winback.
• Strong commercial awareness with budgeting, ROI measurement and business impact.
• Experience managing creative agencies and influencing senior internal stakeholders.
• Previous people leadership experience with strategic direction and execution oversight.
• Excellent communication and presentation skills with senior-level influence.
• Experience in insurance or financial services or telco is advantageous.

Responsibilities

• Develop and lead integrated campaign strategies aligned with business priorities.
• Own campaigns from strategy and planning through execution, measurement and optimisation.
• Lead customer communications across the lifecycle for relevance and consistency.
• Measure ROI and business impact, using data to inform recommendations.
• Oversee campaign budgets and allocate marketing investment effectively.
• Manage creative agencies and collaborate with internal teams to deliver campaigns.
• Provide direction to the Campaign and Communications Lead and ensure high standards.
• Present campaign performance and insights to senior stakeholders.

Skills

Campaign strategy

Leadership

Budget management

Stakeholder engagement

Campaign measurement

Agency management

Communication skills

Insurance experience

Job description

Location: Dublin, Ireland – hybrid working, 2 days onsite

Contract: 12-month fixed-term contract (maternity cover)

Reporting to: Head of Marketing

About the opportunity

This is an opportunity for an experienced marketing leader who can bring together strategic thinking, creative campaign development and strong commercial understanding. You will take ownership of campaign strategy and delivery, ensuring marketing activity supports business growth, strengthens customer relationships and delivers measurable results.

The role

• Campaign strategy and planning: Develop and lead integrated campaign strategies aligned with business priorities, identifying opportunities to drive customer acquisition, retention, cross-sell and winback.
• Campaign ownership: Take ownership from initial strategy and planning through creative development, execution, measurement and optimisation.
• Customer communications: Lead customer communications across the customer lifecycle, ensuring messaging is relevant, consistent and supports a positive customer experience.
• Commercial performance: Measure campaign effectiveness, ROI and business impact, using insight and performance data to inform recommendations and future activity.
• Budget management: Oversee campaign budgets and ensure marketing investment is allocated effectively against agreed objectives.
• Agency and stakeholder management: Lead relationships with creative agencies and work collaboratively with internal teams to develop and deliver effective campaigns.
• Leadership: Provide direction and oversight to the Campaign and Communications Lead, ensuring clear priorities, strong execution and consistent standards.
• Senior stakeholder engagement: Present campaign performance, insights and recommendations to senior stakeholders, demonstrating the contribution of marketing activity to wider business objectives.

About you

• Significant experience in a senior marketing, campaign or communications role.
• A proven ability to shape marketing strategy and take ownership of campaigns from concept through to delivery and evaluation.
• Strong experience across integrated ATL and BTL campaigns and multiple customer communication channels.
• A good understanding of customer journeys and lifecycle marketing, including acquisition, retention, cross-sell and winback.
• Strong commercial awareness, with experience managing budgets, measuring campaign performance and demonstrating ROI.
• Experience managing creative agencies and influencing senior internal stakeholders.
• Previous people leadership experience, with the ability to provide strategic direction and support effective campaign delivery.
• Excellent communication and presentation skills, with the confidence to influence at senior level.
• Experience within insurance or financial services or telco would be advantageous, particularly where you have worked across multiple products and customer segments.

The package

• 12-month fixed-term contract covering maternity leave.
• Salary of €98,000.
• Hybrid working arrangement, with 2 days onsite in Dublin.