Senior Marketing Manager

Alternatives; Dublin; Hybrid; EUR 70,000 - 100,000; Full time

Job summary

Alternatives is partnering with a global payments business to recruit a Senior Marketing Manager to lead marketing activity across Ireland. This broad, commercially focused role spans B2C and B2B marketing, shaping and delivering the Irish marketing plan, combining brand building, retail partner activity and demand generation to drive customer acquisition, engagement and revenue growth.

Reporting to the European Marketing Director, you will join an international marketing team and work closely

Qualifications

• Experience delivering integrated campaigns across digital, retail and partner channels.
• Strong commercial judgement and understanding of customer acquisition and engagement.
• Excellent communication and stakeholder management skills.
• Ability to lead the marketing agenda locally while collaborating across an international business.
• Experience using marketing and reporting platforms such as Google Analytics, Salesforce, Power BI or HubSpot.

Responsibilities

• Develop and execute the Irish marketing plan aligned with local needs.
• Deliver integrated consumer campaigns across digital, retail and partner channels.
• Lead B2B demand generation campaigns across email, paid media, content, social, events and PR.
• Collaborate with retail and distribution partners to develop promotional activity and present performance.
• Partner with sales and product teams to support launches and cross-selling.
• Develop customer engagement programmes to drive repeat purchases and loyalty.
• Manage agencies, budgets and campaign delivery.
• Measure performance and translate results into commercial recommendations.
• Maintain brand consistency and ensure regulatory compliance.

Skills

Consumer marketing

B2B marketing

FMCG

Retail marketing

Campaign delivery

Data-driven marketing

Cross-functional collaboration

Tools

Google Analytics

Salesforce

Power BI

HubSpot

Job description

Alternatives is delighted to be partnering with a global payments business to recruit a Senior Marketing Manager to lead marketing activity across Ireland.

This is a broad, commercially focused role spanning B2C and B2B marketing. You will shape and deliver the Irish marketing plan, combining brand building, retail partner activity and demand generation to drive customer acquisition, engagement and revenue growth.

Reporting to the European Marketing Director, you will join an international marketing team and work closely with product, sales, digital and external agency partners. This opportunity will suit an experienced marketer who enjoys taking ownership of a market while staying hands-on with campaign delivery.

The role

• Develop and execute the Irish marketing plan, aligned with local market needs and business priorities.
• Deliver integrated consumer campaigns across digital, retail and partner channels.
• Lead B2B demand generation campaigns across email, paid media, content, social, events and PR.
• Work with retail and distribution partners to develop promotional activity and present campaign performance.
• Partner with sales and product teams to support launches, new business acquisition and cross-selling.
• Develop customer engagement programmes that encourage repeat purchase and loyalty.
• Manage agencies, marketing budgets and campaign delivery.
• Measure performance, optimise activity and translate results into clear commercial recommendations.
• Maintain brand consistency and ensure marketing activity meets relevant regulatory requirements.

About you

You will bring a strong track record in consumer, FMCG, retail or B2B marketing, with experience developing and delivering plans that achieve measurable results.

You will also have:

• Strong commercial judgement and an understanding of customer acquisition and engagement.
• Experience delivering integrated campaigns and using data to improve performance.
• Excellent communication, presentation and stakeholder management skills.
• The confidence to lead the marketing agenda locally and collaborate across an international business.
• A proactive, curious approach and the ability to manage competing priorities.
• Experience using marketing and reporting platforms such as Google Analytics, Salesforce, Power BI or HubSpot.

The role is based in Dublin North with hybrid working, 2 days onsite, with occasional travel across Ireland and to the UK.