Senior Marketing and Communications Manager

INOU; Dublin; Hybrid; EUR 63,000 - 77,000; Full time

Job summary

INOU is seeking a Senior Marketing & Communications Manager to own product marketing, content and demand-generation in a fast-growing international SaaS business serving financial services. The role collaborates with Sales, Product and Digital teams to translate complex technology into compelling messages for target audiences and senior leaders.

You will drive digital campaigns, messaging, and campaigns across channels, shaping marketing activity and contributing to growth in a dynamic, global

Qualifications

• At least five years in marketing, product marketing or communications with strong digital experience.
• Background in B2B SaaS, technology or financial services (fintech, investment or asset management) is advantageous.
• Excellent writing, storytelling and content creation for complex products.
• Experience delivering digital campaigns, product marketing initiatives and demand-generation.
• Familiarity with CRM, marketing automation and campaign analytics tools (MS Dynamics beneficial).

Responsibilities

• Lead digital-led product marketing and go-to-market campaigns with positioning, messaging, value propositions and launch plans.
• Create content and storytelling across digital channels (web, email, social, blogs, white papers, case studies, video).
• Plan and deliver digital demand-generation campaigns to support lead generation and qualification with Sales and Digital Marketing teams.
• Develop sales enablement resources and product materials for commercial teams.
• Collaborate across the business to support global campaigns and initiatives.
• Support marketing of industry events, sponsorships and partnerships with consistent messaging.
• Use market research and campaign data to identify opportunities and improve performance.
• Coordinate internal communications around product launches and business initiatives.
• Work with senior stakeholders to align marketing activity with priorities.

Skills

Digital marketing

Product marketing

Communications

Content creation

Campaign management

Stakeholder management

Education

Master's degree or equivalent

Tools

CRM tools

Marketing automation tools

Microsoft Dynamics

Job description

Senior Marketing & Communications Manager

Specified Purpose Contract | Financial Services Technology

I'm recruiting for a high-growth international SaaS business operating within the financial services industry, developing technology solutions for the investment and asset management sector.

This is an opportunity for a commercially minded, creative and digitally strong marketer to take ownership of product marketing, content and demand-generation campaigns in a fast-paced, international environment.

Working closely with colleagues across Sales, Product, Digital and other global teams, you'll play an important role in translating complex technology solutions into compelling marketing messages that engage target audiences and support business growth. The position offers significant exposure to senior management and global business leaders, with plenty of scope to contribute ideas, challenge existing approaches and shape marketing activity.

Key responsibilities

• Lead digital-led product marketing and go-to-market campaigns, developing positioning, messaging, value propositions and launch plans for technology solutions.
• Create compelling content and storytelling across digital channels, including websites, email, social media, blogs, white papers, case studies and video.
• Plan and deliver digital demand-generation and email marketing campaigns to support lead generation and qualification, working closely with Sales and Digital Marketing colleagues.
• Develop sales enablement resources, presentations and product materials to help commercial teams communicate solutions effectively.
• Collaborate across the wider business to share marketing resources, identify opportunities and support global campaigns and initiatives.
• Support the marketing of industry events, sponsorships and partnerships, ensuring consistent messaging and effective promotion. Event logistics and delivery are managed separately.
• Use market research, competitor insights and campaign performance data to identify opportunities and recommend improvements.
• Coordinate internal communications around product launches, updates and business initiatives.
• Work closely with senior stakeholders across Product, Sales, Go-to-Market and R&D to ensure marketing activity aligns with business priorities.

What we're looking for

• At least five years’ experience in marketing, product marketing or communications, with strong digital marketing experience.
• A background in B2B SaaS, technology or financial services would be highly advantageous, particularly fintech, investment or asset management.
• Excellent writing, storytelling and content creation skills, with the creativity to develop engaging messaging around complex products.
• Experience delivering digital campaigns, product marketing initiatives and demand-generation activity.
• Familiarity with CRM, marketing automation and campaign analytics tools. Experience with Microsoft Dynamics would be beneficial.
• A proactive, autonomous approach, with the confidence to take ownership, bring forward ideas and push beyond established ways of working.
• Strong collaboration and stakeholder management skills, with the ability to influence and engage senior leaders and global teams.
• Excellent organisation and prioritisation skills in a high-growth, fast-moving environment.
• A relevant master's degree or equivalent professional experience, with fluent English.

The opportunity

A varied, high-visibility role for a marketer who enjoys combining digital execution, creative content and strategic product marketing. You'll have the autonomy to drive initiatives forward, collaborate with senior leaders across an international business and make a tangible contribution to the growth of a specialist financial technology offering.

This is a specified purpose contract.

What's on offer:

• Salary: circa €70,000
• Bonus
• 12-month fixed term contract

Skills: Marketing Marketing Communications gtm Digital Marketing