Field Marketing Manager – UK & Ireland

Cpl; Dublin; Hybrid; EUR 88,000 - 93,000; Full time

Benefits offered by this job

Stock options

Health & dental coverage

Pension with 3% match

Learning stipend

Travel opportunities

Job summary

Cpl Group is seeking a commercially focused Field Marketing Manager for the UK & Ireland region. The role is largely remote with occasional travel across Ireland, the UK, and international markets.

You will lead regional campaigns, events, and partner initiatives to build brand visibility and generate pipeline. You will work closely with Sales and Customer Success to drive opportunities, manage budgets, and measure ROI.

Qualifications

• 5-7+ years in field marketing or regional marketing roles.
• Experience in a B2B SaaS, technology, software, or high-growth digital business.
• Experience covering UK/Ireland and ideally some EMEA exposure.
• Strong commercial mindset with a track record of pipeline support and revenue generation.
• Data-driven approach to measuring marketing effectiveness and campaign ROI.

Responsibilities

• Develop and execute regional field marketing strategies to drive brand awareness and growth.
• Plan and deliver a mix of in-person events, roundtables, customer programs, webinars, and partner initiatives.
• Collaborate with Sales and Customer Success to generate qualified opportunities and accelerate pipeline.
• Build relationships with industry associations, partners and key stakeholders.
• Create localised marketing campaigns aligned to regional objectives.
• Manage event budgets, external vendors and marketing partners.
• Analyze campaign performance and ROI to optimise future activity.
• Represent the business at events, conferences, and networking opportunities.
• Contribute to broader go-to-market planning and regional growth initiatives.

Skills

Field marketing

Stakeholder management

Campaign management

Data-driven marketing

B2B SaaS experience

Job description

Field Marketing Manager – UK & Ireland

Overview

• Our client is a high-growth international SaaS organisation that is continuing to expand its presence across the UK and Irish markets. As part of this growth, they are seeking a commercially focused Field Marketing Manager to lead regional marketing initiatives that strengthen brand visibility, generate pipeline, and deepen customer engagement.
• This is a highly autonomous role suited to a proactive marketer who enjoys building relationships, creating impactful campaigns, and working closely with sales and leadership teams to drive measurable business outcomes. The position is primarily remote, with occasional travel across Ireland, the UK, and international markets.

Responsibilities

• Develop and execute regional field marketing strategies that drive brand awareness and market growth.
• Plan and deliver a mix of in-person events, executive roundtables, customer programs, webinars, and partner initiatives.
• Work closely with Sales and Customer Success teams to generate qualified opportunities and accelerate pipeline conversion.
• Build and manage relationships with industry associations, strategic partners, and key stakeholders.
• Create localised marketing campaigns aligned to regional business objectives.
• Manage event budgets, external vendors, agencies, and marketing partners.
• Analyse campaign performance, customer engagement metrics, and ROI to optimise future activity.
• Represent the business at industry events, conferences, and networking opportunities.
• Contribute to broader go-to-market planning and regional growth initiatives.

Requirements

• 5-7+ years' experience in field marketing essential. Please outline in application.
• Experience within a B2B SaaS, technology, software, or high-growth digital business environment essential.
• Experience within UK/I essential and ideally will have some EMEA experience.
• Strong commercial mindset with a track record of supporting pipeline growth and revenue generation.
• Excellent stakeholder management skills with the ability to influence cross-functional teams.
• Experience delivering both virtual and in-person marketing programmes.
• Strong project management and organisational skills.
• Comfortable working independently within a fast-paced, scaling environment.
• Data-driven approach to measuring marketing effectiveness and campaign performance.
• Willingness to travel periodically across Ireland, the UK, and international locations.
• Must be based in Ireland and have the relevant visa for international travel.

On Offer

• €88,000 – €93,000 base salary
• Stock options included
• Annual performance bonus
• Dublin/Hybrid
• Full Irish Life health and dental coverage
• Pension scheme with 3% employer matching after six months
• Learning & Development stipend
• International travel opportunities, including Canada twice annually and occasional travel to other growth markets such as the UK and Spain
• Opportunity to join a rapidly growing international technology business with significant career progression potential.

#LI-JM2